Where Does Inspiration Come From?

Anyone engaged in writing articles for offline publications or online business has occassionally struggled with the question of “What to write?”

Maybe I am just an overly optimistic person. I have always believed that anyone committed to writing an article can write an article. The problem is that most individuals simply do not have the belief in their own skills and insight. That is the reason why we ghost writing lot will always have a job. As long as there are people who doubt their own skills or insights, I will always have a job.

One of my good friends Clinton Douglas IV learned the lesson of his own abilities. He learned that he could turn his insight into literature worth reading, by simply calling his ghost writer on the phone (me), and sharing his thoughts on a topic. He was always amazed how it seemed like I could read his thoughts and mind, and put his thoughts to paper.

For other people, they should sit down to the computer and type and type and type, with little to no regard for proper spelling, grammar, or storytelling. My friend does this on occasion too. He wrote an article one time, by just spilling his brain onto the page. He wrote from his heart and got his thoughts all out of his head. When done, he sent me his final draft for editing. Sure, there were many words that were fixed, a lot of bad grammar that was corrected, and wording that was massaged, before we found the final product. Once written by him and edited by me, we put his 3:10 to Yuma article into the wild. Almost immediately, my friend Clinton started receiving compliments for his story. Many said it was very inspirational.

I believe in your ability to write your own articles, even if you do not.

Even if you can never bring yourself to write your own articles, that is fine, since we professional ghost writers are happy to write for you.

When it is time to sit down to write an article, we professionals sit down and start reading. Inspiration is a thought that comes to our mind while we are reading information on our target topic. Our thought is never to write what other writers are talking about, but our thought is an extension often on the thoughts of our peers.

How many times have you been reading something written by someone else, and you felt that the author should have ventured off on a tangent that he or she left hanging? Inspiration often occurs right here in this moment.

Once you know the question left unanswered by another writer, then you will know your own direction in writing.

When you want to use articles to promote your online business, it is not enough to answer the unanswered question. You actually need to venture a bit further afield and to ask yourself one very important question: Is the person most likely to buy your product or service also interested in having this question answered?

When you write for promotion purposes, you should always try to speak to the hearts and minds of the people most likely to buy what you are selling. If your potential clients are asking the same questions as you are, then you know what questions you need to answer. It is in answering questions important to your customers, where you will begin to find real success using promotional articles to promote your business.

Help your customers answer questions they want answered and they will help you to earn the sales you need to keep your doors open to others.

Bill Platt, author of:the ebook, Article Marketing for Traffic, Sales and Profit

Read more of Bill’s article marketing advice at http://www.keywordtext.com