The Most Powerful Article Marketing Strategy On The Planet

I’m not talking about writing articles and submitting them to article directories. While that is powerful and productive use of your article marketing efforts, there is an even better way to go about article marketing. It’s more time consuming and costly, but it’s also well worth it in the long run.

We’ll call it premium article marketing. It’s done primarily through relationship building, not through marketing. What I mean by that is you find someone within your niche who publishes great content on your topic. You contact them and offer them an article you’ve written, but not just any article. You’ve got to offer them something special. It has to be a premium article that hasn’t appeared anywhere else online. Give them exclusive rights to publish that article even if only for a short while. Believe me, it works like a charm.

This kind of article marketing relies upon three principles:

1. Every article must be unique and consist of premium content that can’t be found anywhere else. I’m not talking about rehashed ideas or rewritten articles, even if they are your own. It is best if you take a timely issue and write about that from a unique perspective.
2. You’ve got offer the utmost honesty and integrity to your publishing partners. If you agree to something then stick to it – even if you find out later that it was a mistake. This is critical. Once you lose your credibility, even with one person, it is very difficult to get it back. Make sure that you follow through on every promise and don’t flake out.
3. Don’t merely promote yourself through articles. Yes, you’ll get a bio and a link. Reputable publishers wouldn’t think of stiffing you on that, especially since you aren’t likely to get paid for your contributions (the link is your pay). But don’t use your articles to promote yourself. Instead, promote others and really, really write premium content on your topic that is valuable, insightful, and that can’t be seen anywhere else.

These three principles are very important. Critical. Premium content is becoming more and more important online. I think the future of article marketing will be to rely more and more on premium article content and less on the shorter articles that are simply rehashed ideas. Those articles are great “doorway” articles and valuable for driving traffic and building links. But if you really want to step up your article marketing a notch, write premium articles that are published exclusively by publishing partners within your niche.