Should You Send Article Readers To Your Opt-In Page?

An article I read recently told the story of an Internet marketer who stopped sending readers of his articles to his opt-in page. Instead, he now sends them to his index page or another page on his website so they can learn more about his niche and read more great content on his website. Was that a good move?

According to him, it improved the quality of his opt-in list. I can imagine that it did. But he also made another change. He stopped offering a free e-book to e-zine subscribers.

If you offer a freebie then you do run the risk of having people sign up for your newsletter or e-zine just for the freebie and not the e-zine itself. If you really want them to become subscribers and to read your e-zine then you might not want to offer a freebie. But what about that opt-in page? Should you send readers of your articles there?

It depends. Many Internet marketers swear by it. But most of them using that strategy are harping products. They offer a free download along with an e-zine subscription then spend the rest of the marketing efforts trying to sell more stuff. Their marketing model is based on numbers. Get lots and lots of subscribers then pummel them with come-ons. It works for them. But it might not work for you.

If you are looking for high quality subscribers who will read your e-mails and interact with you on your blog and website then you might want to try a different strategy. Put an opt-in box on every page of your website and send your article traffic to your site to read your great content. If they like the content on your website then they’ll subscribe to your e-zine.