What’s The Secret To Article Marketing?
You’ll be surprised when I tell you that there is no secret to article marketing. There’s no little man hiding behind a curtain, no little pill to swallow, no magic bullet, no pizzazz, and no great gods raining down a parade of thunder on favored humans and making them article marketing gurus with crowns on their heads. But there is good article marketing and bad article marketing. Call it effective and ineffective; that’s what we call it.
Ineffective article marketing is article marketing that produces no results. You get no one to read your articles. Or, if you do, they don’t click the links and visit your site, and they certainly don’t publish your articles for their readers to see. No one buys anything from your site after reading one of your articles. That’s pretty ineffective, isn’t it?
You might get a few bites on your hooks, but you’re not killing them. And if you aren’t matching the average results in article marketing then you are ineffective.
So what is effective article marketing?
Effective article marketing is when you distribute an article for mass consumption, it is acted upon. In great numbers. That doesn’t mean that everyone who reads it will visit your site and buy something. It does mean that you are getting site owners to publish it, e-zine editors to distribute it for you, people read the article and click the links and after visiting your website, they buy something.
There is a lot that has to happen for all of that to fall into place. First, you have to write a good article. Secondly, you’ve got to write a bio that entices people to want to know more about you. And publishers have to pick up your article and use it. If you take care of the first two items then No. 3 will happen as well. The fourth thing that has to happen is readers have to click your links and visit your site. Fifthly, and it’s really the first thing, your website has to be capable of closing the sale.
Bottom line, a website not ready to convert traffic will kill your article marketing efforts before you get started. It’s the most important thing in article marketing. Start there and follow the path of success.
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About the Author: 
You make a good point about writing a professional bio. I think for most people the hardest part of writing a professional bio is choosing what to put in and what to leave out. Because after all, a bio is supposed to be short. But most of us have done lots of different things in our work careers. How do you decide what to focus on?
There’s a simple answer: focus on what’s going to be most relevant and impressive to your target reader!
You see, a bio is not a resume. You don’t have to list everything you’ve ever done. Just focus on the parts that are going to “sell” you to your reader.
For example, when I wrote my bio for my site http://www.HowToWriteBio.com, I focused on my technical writing and business coaching background – which is the information that shows that I know what I’m talking about when it comes to writing bios.
Because that’s what potential clients want to know about me in this context. They don’t really care about all the other types of jobs I have held.
A bio is a little advertisement for you. So think about who will be reading your bio and what you want them to know about you. Then advertise your best and most relevant features!