NameCritic says, “Gotta love a good blog contest.” Actually, I love a bad one, but I’m just trying to be funny.

Seriously, his example of John Chow is a good one. John Chow built a blog media empire essentially by throwing contests, offering blog reviews, and hyping up his celebrity status. I don’t know if John Chow uses articles to promote his blog contests, but it’s a good way to get the word out about your contest and it’s not as expensive as PPC.

Learn more about article marketing.