EzineArticles is light years ahead of most article directories today, but I do believe that there will be a fall out in the the number of article directories in the next 2-3 years. One of the things that EzineArticles has done that will up the ante for all article directories in the near future is to adopt search engine-like qualities that allow it to filter out duplicate content. The EA duplicate content filter allows EzineArticles to identify content that may be duplicated or recycled PLR articles or derivative of other works and the EA staff can decide whether to accept or decline them.

I think this is a great system. It’s good for the directory, but it’s also good for the article authors and marketers who use the system. Even more importantly, it’s good for publishers who look in the article directories for content to use on their websites and in their e-zines. I believe that article directories that wish to remain competitive will have to adopt similar algorithms and keep out the duplicate content.

When it comes to article content, EzineArticles CEO Christopher Knight hits the nail on the head when he says this:

Read This Tip A Few Times Please: The absolute best way to beat duplicate content filters is to create unique article content in the first place!

What this means for article marketers is PLR will die. That’s something to cheer for. If you want to ensure that your articles are accepted by reputable article directories, picked up by reputable publishers, and read by targeted consumers then the best way to do that is to write the best unique, original content for your niche possible. If you can’t that on your own, who are you gonna call? Try a ghostwriter. Original content is our business.