Is Article Marketing Better Than Blog Marketing

Visit many forums or chat rooms and you are bound to encounter a discussion between participants about whether article marketing or blogging is better for marketing. Since we do both, we’d have to say it’s a toss up. But there are marked differences between the two forms of marketing. Article marketing is a bit older than blog marketing, but that doesn’t mean it’s better. It is slower than blog marketing in terms of certain results. But it can be a longer lasting form of marketing as well. Here are some benefits to article marketing that you may or may not realize with blog marketing:

• Article marketing can build a lot of relevant links over time
• Great for driving targeted traffic, as is blogging
• Instant credibility as an authority within your niche
• Easily trackable
• Mass distribution available
• Great branding tool

These are just some of the many benefits that article marketing offers. Is that better than blog marketing? No, but it’s not any worse either. I’d say if you’re going to market your business online, you’d be best off developing a strategy that includes both blog marketing and article marketing.