You know you need articles. You don’t have the time to write them all. You decide to hire a ghostwriter to help you. How many articles can you afford to write?

If you’re looking for a sure-fire formula to help you know how much to spend on article marketing, I’m not sure there is one. You can determine a marketing budget then allocate a percentage of your budget to article marketing. A lot of it based on assumptions. Some things you need to consider when coming up with an allocation number for your article marketing budget are:

How much does a single unit of your product or service sell for?
What is your profit margin per unit sold not including marketing?
How many units do you need to sell to justify your total marketing expense?
How much traffic can you reasonably expect to get from your article marketing efforts?
What percentage of your traffic converts to sales through organic search?
What percentage of your traffic converts from paid search?
Can you afford to take a loss on your article marketing to stay competitive? If so, how much can you afford to lose?

If you are a marketing agency or PR firm and you have clients who want to consider article marketing along with their other marketing programs then you’ll already have a handle on how to measure some of these stats.You just have to take the step of incorporating article marketing into the mix. If you are a small business owner who handles his own marketing then there may be more of a challenge for you in measuring your stats. Remember, it isn’t all about how much money you make, but what are the aggregate effects of your brand in the marketplace?

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