Give Your Articles Away For Free
One strategy that some Internet marketers have found to be successful is to package their articles into an e-book or free report and to give it away on their website for free. There are several reasons why you might want to do this:
- You want to encourage people to subscribe to your newsletter or e-zine
- You want to capture e-mail addresses for future marketing efforts
- You want to build trust and credibility for your brand
- As an effort of good will and to keep your marketing in front of their eyes when they leave your site
- You’re nice guy/gal and it just feels good
No matter how you look at it, giving away your articles for free is a good way to build trust, credibility, and good will. And it keeps people coming back to your website because they want more.
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