What’s The Difference Between Articles And Web Content?

Is there a marked difference between an article for article marketing purposes and website content? It’s a question that we hear often enough that I thought I’d answer it here. While some of our clients use articles for website content, this is not the preferred method of building a website. Articles for article marketing purposes follow a specific pattern whereas website content is more free flow and open, custom-formatted to meet the needs of a specific client.

Of course, I’m not saying that articles are all “out of the box” and not customizable. They are customizable in terms of the content, but in terms of the format they generally follow the same structure. That’s not the case with website content.

When you write an article for article marketing purposes you are trying to give away your knowledge without giving away the farm. You aren’t trying to sell your services. Website content, on the other hand, is a direct sales pitch. You ARE trying to sell your services and you want a call to action on every page of your website where you expect your website visitor to interact with you. With articles, you just want your reader to click a link and visit your website. That’s the major difference.

So intent. Format and intent. Those are the two major differences between articles and website content. One is a sales tool and the other is a pre-sales tool. Articles tend to be a fixed length, but website content is as long as it needs to be to close the sale. Each page has its own necessary format and structure. You want your articles to interest your readers enough that they’ll visit your website, then you want them to buy something and you want your website content to close the sale.

For more information on articles or website content, contact us today.