Reputation management is one of the up-and-coming niche marketing areas for online marketing. The necessity of it is growing and already important. If you have not put together a reputation management plan then you should seriously consider doing so. It should consist of more than just article marketing, however, article marketing should be a part of your reputation management strategy. Here are your important action steps:

Set up accounts at as many article directories as you can, including distribution services like iSnare
Write as many articles as you can and distribute them to the article directories (this should be an ongoing activity)
Establish a Squidoo account on a particular niche and include information related to that niche; be sure to link to your website and blog from your Squidoo page
Write original HubPage articles and publish them at HubPages
Write original articles and submit them to other websites in your niche
Use Google Knol to establish yourself as an authority on your subject
Publish your articles on your own blog
At popular social networking sites where you have an account, publish your articles wherever possible; for instance, Ryze allows you to publish articles and Facebook allows you to set up Facebook Pages

The key to reputation management is to start before you need it. Don’t wait until you have negative information about you online. Constant reputation monitoring and management is key to maintaining a positive image online. Articles can very helpful.