How Article Marketing Is Like Spackle

When repairing a wall in a building or house, builders will often use a substance called spackle. It’s a type of paste used to fill holes and other defects in a wall. Article marketing is not like repairing damage to a house, but it is like filling in holes in your marketing campaign.

Consider it this way. You just built a new website and you want to get the word out about what you do. You may engage in article marketing, but if that is all the marketing you are doing then it probably isn’t going to be effective. But it will be effective if you use it to supplement other forms of marketing that you are doing.

Article marketing is best done as a long-term strategy. Short term marketing strategies like pay-per-click advertising and display advertising are effective for what they are. But they often leave holes of untouched prospects in their wake. That’s where article marketing can come in. By spreading little articles around on the Internet with your name, brand, and links back to your site in them, you are using smackle on your online marketing efforts. Smackle works on walls. It also works in marketing.