Is Article Marketing Easy?

I see these up and coming article marketing gurus promising easy and instant profits through article marketing. Are they just blowing smoke or is article marketing really that easy?

Well, I’ve always operated under the philosophy that nothing worthwhile is easy. Article marketing, if you want to do it the right way, is simple, but it’s not easy. It’s hard work. Here’s what you have to do (in a nutshell):

• Write an article
• Optimize your article
• Submit it to article directories
• Do it again
• And again
• Again
• Don’t stop

To be truly effective with article marketing you have to keep doing it. You can’t stop. You should submit as many articles as you can and not just one or two. That’s not effective. Each article should be well optimized, just like a web page. And you need to target the right keywords. And the right article directories. There is a lot to think about. You can’t just do it. You have to plan it. And that’s why article marketing isn’t so easy.