Article Marketing Diversity: Where Should You Place Your Eggs?

In business, one of the most recognized principles is diversity. If you are an investor you’ll want to diversify your portfolio. That just means you are protecting your wealth by giving it wide berth. Instead of putting all your eggs in one basket, you divide them into groups and carry many baskets. By doing this, if one basket goes up in flames, is stolen, or the market turns and your eggs diminish in value then you’ll still have wealth in other baskets. While one set goes down in value another set could be going up. You realize fewer losses.

Article marketing operates on the same principle. Instead of just writing and sending out five articles and calling it quits, it makes more sense to diversity your portfolio. Don’t put your article eggs in one basket.

Each article you write has value. But you don’t know which of your articles will resonate with the most people. Therefore, you would do your business better by writing many articles and distributing them in various places over time. In essence, write more articles more often and send them out to more directories and publishers. Diversify. You’ll increase your chances for success.