The New Article Marketing

Is the new article marketing any better than the old article marketing?

First, let’s define what old article marketing is. I think Carl Ocab does a pretty good job on that definition, but I’ll rehash it. You write a search engine optimized article and send it out to several hundred article directories hoping to get back links. The problem: The search engines aren’t valuing all those duplicated links as much any more. Do they still have value? Yes, but the value isn’t what it used to be. This is still a valid form of article marketing, but you shouldn’t rely on it entirely.

The new article marketing is where you write a unique article to send directly to a blogger in your niche. The value to the blogger is that he gets unique content for his blog. You get a link back to your website and some additional traffic. But that’s all you do. You search and find the best place to publish your article and you send that article that publication only. You send another article somewhere else.

I like Carl Ocab’s idea. Evidently, someone else liked it too because it was blogged about today at Search Engine Optimization Journal. Personally, I think the idea has merit and I’d encourage you to pursue the new article marketing with a passion.