Are Press Releases Like Articles?

Is press release writing like article writing? No. They’re really not the same thing.

The differences between article marketing and press release distribution are striking. Savvy marketers use both. Here is a comparative look at article marketing versus press release distribution:

Article Marketing

• Article marketing is a long-term strategy
• You submit articles to article directories so that webmasters and e-zine/newsletter publishers can find them and publish them
• Article marketing is done through articles written in your own voice
• Not a sales pitch
• Articles work better by emplacing your self-promotional information in a bio
• You do not promote yourself in the body of the article, except in special situations
• Article marketing is best done as an ongoing strategy

Press Releases

• Press release writing is more like news writing, not personal like article marketing
• There is no bio section in a press release
• The specific purpose of a press release is to promote yourself or your business
• A press release is a one-time promotional event
• The press release audience are members of the media within your niche
• Press release distribution can include audio, video, and multimedia presentations
• While press releases remain in search engine indexes long term, they are better suited for short-term promotions

I hope this highlights the difference between press release writing and article marketing and shows you how they differ and how you can benefit from each.