Can You Write Articles For Holiday Promotions?
You might think that holidays do not lend themselves well to article marketing because the former is temporary and the latter is a permanent tool. Nothing could be further from the truth.
Yes, holidays are temporary and article marketing is a permanent promotional tool. When you write an article and submit it to an article directory it is there for good - unless you remove it (but why would you do that?). Still, you can use the holidays to promote your business if you do it the right way.
You don’t want to lose sight of the real goal, which is to deliver targeted traffic to your website. And you want that traffic to land on specific pages that are going to help them year-round. Therefore, don’t send traffic to holiday landing pages. Instead, write about Christmas gift ideas or holiday-specific themes but in your author resource box include links to pages that remain in the search engine indexes and that visitors can access all year. The reason you want to do it this way is because you’ll still get traffic from those articles throughout the year even though they may carry a specific holiday theme, though you’ll likely get more traffic during that holiday.
