The Best Way To Market Through Articles
I was asked recently if I thought article marketing is dead. No, I don’t. But it has changed and will continue to change.
In the print world, if you want to get published then you write an article specifically for one publisher and send that articles to an editor. It is either rejected or used. That way, the publisher gets an original article by a professional writer and the writer can expand his influence. I believe article marketing online is moving in that direction.
What does that mean in terms of link building and traffic building for your website? I think it means a number of things:
- First, the link building aspect of article marketing will still be there, but it will mean fewer links that are more valuable.
- It is also more likely that you can reach more people and get more traffic through this means of article marketing. You can target websites in your niche that are highly trafficked and that have high authority. It will mean greater control over your content, but it will also mean you can build better relationships with people in your niche.
- Your own authority as a recognized expert in your niche will be more easily expanded as well. If you have an article published on a highly trafficked authority site then that will bode well for your reputation.
- The downside is if you are not a good writer or you have a bad reputation then article marketing will be more difficult for you.
None of this is to say that article marketing will die. But many of the article directories that are now online will fall by the wayside, either from disuse or because the owners grew bored and moved on to something else. A few popular directories like EzineArticles, GoArticles, and ArticlesBase will stick around to serve a specific need for e-zine publishers and webmasters who still want a quick way to find valuable articles. While traditional article marketing may diminish in importance over time, it will never die. Change is good; embrace it.
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Yes change is good. I think article marketing is a very nice way to reach targeted audience. I also have read your post about introducing article into facebook, it was nice.