And Now For A Little Political Humor

By allen on October 17th, 2008
Posted in Article Writing, Video Articles, Viral Marketing | No Comments »

John McCain makes everyone - including Barack Obama - laugh:

And now from Barack Steve Obama:

Too bad they were reading from speeches.

But I do, I really do, I like speech writers. They have a lot in common with article writers. Except that our punch lines are limited to 700 words.


Is Article Marketing is Better for Your Website Than SEO?

By allen on October 16th, 2008
Posted in Article Marketing | 1 Comment »

Peter Nisbet makes some great points with this article:

Article Marketing is Better for Your Website Than SEO

Author: Peter Nisbet

Article marketing is better for your website than SEO. That is a fact. How many visitors do you get to your website? Hundreds every day? If so then you must be in the top 10 results on Google for your keyword on at least one of your pages.

The vast majority of people get nowhere, and give up before giving themselves a chance, simply because they rely on organic search engine listings for traffic. Even their blogs get few visitors - if they get any. If that is you, then there is way out of this, and an easy way to get masses of visitors without having to rely on search engines. Article marketing.

This applies to the following forms of web page:

* Traditional website pages
* Blogs
* Squidoo lenses
* Facebook pages
* Myspace pages
* Any other online page that can be accessed via a URL or web address

If you have a need for visitors to any of these pages that you run or own, then Article Marketing is your answer. You can forget search engine optimization and trying to get your web page seen on other blogs or forums. You should write articles or have them written for you. Website traffic is so easy to get using article marketing.

As a professional article ghost writer I have a very deep understanding of how many different people use articles in many different ways to promote their products, services, websites, blogs, lenses and WEB2 pages, and from the amount of money that many of them pay me to write literally dozens and dozens of articles, they are doing very well from it.

Their pages are not listed in the top 100 pages on Google for their keywords, let alone the top 10, yet they make masses of money from their sites. Why? Because they get traffic from their articles. How do they get that traffic? Forget the lies and the hype. I have read it all and most untruths come from those that don’t believe in article marketing because they have never tried it. Here is the truth of the matter.

READERS

People read articles on article directories. If you write an article, or pay to have them written, and then submit them to directories, then they will be read by visitors to these directories. I have read ignorant people write that nobody reads articles on article directories, but they are talking nonsense. People do read them. I get an average of about 200 people reading each of my articles on each directory per month, and I submit two articles a week to over 50 directories - work it out for yourself.

No, on second thoughts I’ll work it out for you. That’s 80,000 readers a month. I get about 20% of readers clicking through to my website - what if you wrote one article a day (300,000)? Would that be good for you, or do you want to pass?

CLICKS

I get links to my website from each directory. Readers can click on my article and visit my website. Readers can copy my article to their own websites, and they do, and I get clicks from their websites to mine.

LINKS

If links are important to you, you get a link to your website from each directory to which you submit your article. You also get a one way link for each article that somebody else copies to their website as content. This happens quite frequently. For each article I write I get about 10 one way links from each of at least the five main directories I keep checking up on each month. That’s 50 backlinks a month per article. I write 2 articles a week for each of my websites. Work it out.

ADVERTISE YOUR WEB PAGES

When you write articles you get to advertise at least one link, and often three, in the ‘Author’s Resource’ section of each article directory to which you submit the article. Mine go to at least 50, though generally around 400, each time.

You can use any page in any website you want, or a Squidoo lens, or any of your blog pages, a Facebook or MySpace page or any other web presence that can be accesses by means of a URL (http://www. - - -). No matter what type of web page you run, you can use article marketing to drive traffic straight to it.

To do it successfully, however, you have to know how to go about it the right way. You need to know the little tricks and tips that the internet marketers like to refer to as ‘Secrets’. It can be a lot more powerful that using SEO - in fact it generally is - but must know how to do it properly if you want to be successful. In used to pay $97 plus for SEO books or to find out how to get traffic. I do so no longer - I only need the one way, even though I can my sites listed in 2 days and get them in the top 10 these days almost at will.

Article marketing is better for your website than SEO - it’s also better for your blog, your lens your . . . Check it out.

Article Source: http://www.articlesbase.com/internet-articles/article-marketing-is-better-for-your-website-than-seo-587564.html

About the Author:
For details on how to use article marketing properly to drive masses of traffic to your web page, blog, lens, etc. visit Article Czar where you will find all the information you need to succeed online - and a lot more, including a few free gifts just for visiting.

To learn more about article marketing, visit Article Content Provider.


Can Articles Be Used For
Non-Targeted Marketing?

By allen on October 15th, 2008
Posted in Article Marketing | 1 Comment »

Blog Content Provider wrote a post today about using your blog to blog outside of your niche and engaging in a little untargeted marketing. Can you do the same thing with articles?

Generally, no. Articles are the perfect targeted marketing tool, but I wouldn’t recommend you use them for untargeted marketing. The very nature of article marketing is to use it as a targeted marketing tool.

The reasoning behind this is very simple. Articles rely on the use of keywords to achieve high search engine rankings. Based on those keywords you’ll attract the target audience you want to reach. You then drive them to your website with links in your author bio. If you write about non-niche topics then you’ll attract people looking for information on whatever it is you are writing about. They won’t be interested in your niche. You’ll essentially be wasting your time.

A blog is different, though. With an article, it’s a one-time shot. An article is one page and one topic. A blog can attract people in a non-niche area to read what you have to say in a few words then, if you interest them, they may stick around to read another blog post. Either they’re interested in your niche or not. If not then they’ll leave an no harm is done. They at least got a good read on one post while they were there. But if your blog actually covers a topic that they do have an interest in then they could stick around to read more blog posts or subscribe to your blog. They’re already on your website. Since articles are found somewhere other than your website, there is no incentive to visit your site if it’s about something other than what your article is about. You’ll waste your time and your readers’ time.

Learn more about article marketing from an article marketing consultant.


The One Thing Most Article Marketers Miss

By allen on October 14th, 2008
Posted in Article Marketing | 1 Comment »

The single most important thing to remember about article marketing, and the one thing most article marketers aren’t doing, is to provide valuable, unique actionable information in every article your write.

That bears repeating:

provide valuable, unique actionable information in every article your write

When you provide information in your articles that people can’t find anywhere else, where you drill down deep and give your readers explicit information that they can use right now, today, in their businesses and in their lives then you’ll be successful with article marketing.

Your information must contain these three characteristics:

  • Relevance to your niche - If you write outside of your niche then don’t expect your articles to be read or published. The point is to get published so you can drive traffic to your website. Writing off topic won’t make you an authority in the niche market you are trying to reach.
  • Authority - You must present yourself as an authority on your subject without looking as if you are patting yourself on the back. The way you do that is by writing about your topic intensely, with passion, and accurately on a level that your competitors are not able to reach.
  • Search-engine optimized - The better you are at optimizing your articles the more likely you will be to get them published.

When you become a recognized authority in your niche because you are able to reach your market through articles then you’ll be well ahead of your competition.


Avoid This Article Marketing Money-Losing Mistake

By allen on October 13th, 2008
Posted in Article Marketing, Article Writing | 1 Comment »

Here’ a unique topic for article marketing I don’t read about every day. The sense of person. Do you write in first, second, or third person? Which should you write in? Listen as Asher Aw tells you how to avoid a costly mistake.

Article Marketing - Common Mistake #1 That Loses Money

By Asher Aw

Article marketing is a great way to get semi-qualified visitors to your site and it only requires a certain amount of research. If you’re wondering why you have an article that you expected to bring you lots of revenue totally bomb, you might be committing a common mistake that often goes unnoticed. I am going to show you what this common mistake is and what you can do about it.

There are essentially three “voices” in article marketing and they are first person, second person and third person. When you are speaking in first person, your article will have sentences that resemble something like “I think it’s better if you do it this way instead of that”. When you are speaking in second person, “You can do it better by implementing this”. And speaking in third person would be like “Get more information by going to this site”.

When creating your article, be sure to take note of what voice you are applying. Too many article marketers make the mistake of using the third person voice in an attempt to sound like an authority and then suddenly going into first person somewhere in the article. This would cause your attempt to appear as an authority to your readers to fall through straight away. And it happens a lot!

A simple tip to fix this is to re-read your article before posting it, making a mental note what kind of voice you are using for the particular article.

When you are using a third person voice in your article marketing, think of newspaper articles. They’re informative, unbiased and to the point. Pure information that’s given to the reader.

When you want to use a second person voice instead, think of magazine articles that feature a certain expert. If it’s a fashion magazine and there’s an interview for an expert, he’s going to be sharing tips in a way that sounds beneficial to the reader and at the same time, not as dominating and authoritative as the third person voice.

First person voice in article marketing has to be done carefully because it’s most likely done in a form that’s like writing a letter to your friend. It can get quite personal and that may or may not be the best voice that you want to use depending on the article subject

Visit http://MoreMoneyToSpend.com/Blog to learn and discover the methods, strategies that the “gurus” aren’t willing to share in order for you to start making an income for yourself from home - without relying on them! Learn to make money working at home now

Article Source: http://EzineArticles.com/?expert=Asher_Aw

For more information on expert article ghostwriting, contact Article Content Provider.


Should You Submit To Just One Article Directory?

By allen on October 10th, 2008
Posted in Article Directories, Article Submissions | 3 Comments »

Some owners of article directories would have you submit your articles to them and no one else. But is that wise?

Consider this: If one article directory goes under or loses all its content and that directory is the one where your articles are located then you’ve just lost all your valuable content. You’ll have to start over.

I don’t think it’s wise to stick to just one directory. Diversify. That’s the rule of thumb in business economics and it should be the rule of thumb with article marketing. Don’t just rely on one article directory. Submit your articles to several. That will increase your chances for success.


Differences Between U.S. Article Marketing And Dutch Article Marketing

By allen on October 9th, 2008
Posted in Article Marketing | No Comments »

Hans Bool has an interesting article on the cultural differences between article marketing in the U.S. and article marketing in The Netherlands. Thank you Hans Bool.

The US Versus Dutch Article Markets - A Cultural Impression

By Hans Bool

Article markets over the world show some interesting cultural differences. As many markets, the US article market is one of the largest, if not the largest and best developed. For a good definition of article markets I mean the free article markets and not the professional articles from scientific areas (medical, law, tax, science in general, etc). These are highly regulated and moderated by companies (like lexus-nexus).

But there are many in other countries. The Dutch article market is distinguished by a few characteristics. This article is focused on the management article domain.

In the Netherlands.

First of all there are two separated markets; the free market and the not-free, or the regulated market.

The regulated market is operated by a panel of specialists and is preceded by a consultant / professor. Writers’ articles are checked by the panel and only if they agree to publish the article it will go ahead. Certain rules must be followed in order to get accepted in this regulated area.
The other area is free. Everybody can write about a variety of topics. There is hardly any screening…

There is less transparency in the Dutch market, compared to the US markets. There is no insight in the number of views which makes it hard to evaluate the impact of the article. Number of writers may be deducted, but the number of articles is hard to estimate. This is all much more transparent in the US.

The U.S.

The main characteristics of the US markets for articles is not the transparency but its freedom. Anybody can write, if you have a PHD or whether you have no academic background, the market is open. And articles get appreciated according to their impact (number of views, most read, highest rating, etc) The mechanism to rate article is another difference between the two markets. In the US it is important, in the Dutch market not too relevant. The implicit rating is done by the editors of the domain.

The Netherlands is a relatively “flat” society like its countryside. Yet knowledge is one of the area where this is not true. The knowledge market is highly hierarchical. Do you want impact and change, start influencing the academics. They are the elite. In the US if you want change, just write a best-seller-article. Anybody can do that (although I cannot prove this … yet).

© 2008 Hans Bool

Article Source: http://EzineArticles.com/?expert=Hans_Bool

Find out how you can hire a U.S. article writer to help you increase your reputation and drive traffic to your website.


Article Marketing: What Can (Should) You Promote With Articles?

By allen on October 8th, 2008
Posted in Article Marketing, Other Websites | No Comments »

You’ve heard that article marketing is a good way to market your business. But what should you promote with articles exactly? Well, I can only think of two things that you should promote with articles. Anything that falls into the realm of web property that you own and affiliate sites that you’ve joined, but there is a danger in one of those.

Under the Web property category, I see two types of properties:

  1. Static Websites
  2. Blogs

If you own the static website or blog then they are great properties for promoting through article marketing. Don’t hold back. Be aggressive.

When it comes to affiliate marketing, you can promote companies for which you are an affiliate through article marketing, but I would recommend setting up a landing page for that affiliate that you are trying to promote and capturing a list. If you promote your affiliate products directly and send traffic to companies you want to promote and someone makes a purchase, you’ll get a paycheck, but that is all. You won’t get any information that you can use for future marketing. Quite frankly, future marketing opportunities are a lot more valuable than one-time sales. Unless the company you are promoting has a lifetime commission on customers you send to them, you stand to lose out on future commissions if that customer makes other purchases.

A better way to promote your affiliates is to set up a landing page for each specific product or service you want to promote and drive traffic to those pages with your articles. That way, you can capture e-mail and contact information for future marketing efforts before the customer makes the purchase on the company’s website.

What NOT To Promote Through Articles
There are some things I would not promote through articles. Here are some things you do not want to promote through articles:

  • Social Media Profiles
  • Other Articles
  • Websites Where You Hold A Membership
  • Product Review Sites
  • Pages That Feature Your Ads
  • Any Property Owned By Someone Else No Matter What Benefit You Get
  • Your offline business

You are always better off promoting your own properties with articles. The problem with promoting sites where you are a member or have set up a profile is this: Any time you ask people to click a link you will lose some of your audience. Not everyone will click the link. So your profile or membership page may link to your site or landing page, but you will be much less effective than if you link to the landing page directly from your articles. Fewer clicks for your target audience = greater effectiveness.

Another thing, you want to build link popularity for your properties, not someone else’s. If your articles link somewhere else then you are essentially pay that other company for your work. Even if you make a commission on sales, you are paying through link popularity benefits. Build those links for you, not someone else.


Keep Article Marketing Simple (And, No,
You’re Not Stupid)

By allen on October 7th, 2008
Posted in Article Marketing | No Comments »

Bill Kirkpatrick demonstrates that he understands article marketing basics. You don’t have to write a perfect article every time. As Bill says below, 1 hour a day can produce 2-5 articles each day. Then you can take the time you need to distribute them.

KISS Article Marketing

By Bill Kirkpatrick

“K.I.S.S. Article Marketing” is my way of explaining the “Keep It Simple Stupid” principles of article marketing and how anyone can use them to help get their business or website noticed and how to do this as inexpensively as possible. When you keep things simple you in turn learn how to save time, money, and frustration.

Many people I talk to make article marketing out to be something more complicated than it really needs to be. As with most things in life it’s just not. I mean we are not talking about Brain Surgery here are we? Definitely not!

Article marketing is by far the best free way to deliver your advertising. Writing articles and submitting them to article directories should be a part of every person’s marketing efforts. The biggest problem that people tend to have with writing, however, is not having a logical, simple approach. All too often, they will spend days trying to write that one perfect article.

1. First, you need to have a regular article marketing schedule. Set aside an hour or so of quality writing time each and every day and write at least 1 - 2 articles. Doing this each day for a couple of weeks will give you plenty of articles to begin your campaign.

Imagine how many articles you will have after doing this for one year. Even if you only averaged one article a day that would give you 365 articles providing you traffic to your website.

If you only average 50 clicks per article throughout the course of the year (some producing more some less) that would give you 18,250 FREE CLICKS PER YEAR!! So, spending at least one good quality hour per day writing articles can pay off great dividends in the end.

2. Focus on “How To” information. The best types of articles are those that focus on “How To” information. After you have decided on a niche subject, break it down into smaller parts to make sure you’ve covered everything.

First - State the problem.

Second - Give some information on how to resolve or overcome the issue. Be as precise as you feel is needed.

Third - Be interesting and informative.

3. The Title - make it eye catching and enticing. Make your reader want to check your article out. Nothing could be worse than writing a wonderful article that would help all of your readers, but doesn’t get read because of a boring title.

4. Finally, keep your resource box informative and compelling. Your readers are your customers, as well. You want them to ultimately visit your website because of your article.

In following these “Keep It Simple Stupid” principles of article marketing you will be able to develop a large collection of well written, logical articles for your campaign.

Bill Kirkpatrick assists people with finding the best web host, offering software solutions, and helping with advertising. He always strives to keep things simple. Check out what he can do for.
http://www.advertiseyourbiznow.com

Article Source: http://EzineArticles.com/?expert=Bill_Kirkpatrick

Article marketing is not a magic pill, but it is a great way to market your business. Learn more about article marketing right now.


Article Marketing And Offline Benefits

By allen on October 6th, 2008
Posted in Article Marketing | No Comments »

Did you know there are offline benefits to article marketing? It’s true. If you run an offline business then you can take advantage of article marketing, but you still need a website.

Your offline business will benefit by having a website. Every day, people go online to research information and if they are making a purchase they will start their search for information online before going anywhere else. Article marketing can help you in a number of ways:

  • Builds inbound links to your website to help drive up your search rankings
  • Drives traffic to your website that you can convert into sales
  • Builds trust and credibility in your knowledge of your niche
  • Establishes you as an expert in your subject matter

People love doing business with a knowledgeable expert. You can be that expert in your niche. Article marketing can help you get there, even if you run an offline business with a website.