Use Your Author Resource Box To Build Links
It seems that everyone and their pet rattlesnake has an article directory now. Here’s a new take on the article directory: AdSense share. I’m just not sure about it.
Nevertheless, this article writer understands how to put together a good author resource box.
Optimizing Your Author’s Resource Box
By Kerry Thomas
Article marketing is a very effective way to promote your web site and services. One simple article can ultimately end up on hundreds or even thousands of other sites. The links back to your site from these articles is what drives your web traffic. You can get direct referrals as well as organic search results via an effective article marketing strategy.
A very important tip for article marketing is to always optimize your author’s resource area. The author’s resource box is usually the area where you are allowed to place links that point back to your site. I’ll demonstrate an optimized resource box below.
Your Name loves to write and (submit articles) to http.//www.examplesite.com/ (actual link would have a ” : ” after the http instead of a ” . “)
My example is a very short bio, but in this case it shows how I have made the article resource links work for me. In this example (submit articles) would represent the anchor text of my link. I would hyperlink the text “submit articles” and have it pointing to the example site. In this context, submit articles would be a keyword that might help drive traffic to the site. I have basically told the search engines that the text “submit articles” is relevant to the site and I want to place a little more emphasis on it. Here’s the key…the text you choose to hyperlink should be keyword related and you should always take advantage of the ability to hyperlink keywords in your author’s bio area.
I have also allowed for the http: version of the URL. Most article sites will automatically hyperlink the http: format of the URL. If by chance the article ends up on a plain text article site, then the link will not be hyperlinked, but the user can still find your article by simply copying and pasting the URL to the browser’s address bar. While the the plain text version will not help your search engine rankings, it can and will allow for direct referrals to your bio information. As you can see I have allowed for both plain text and html rendering of my bio information.
Apply these same principles to all your article bios and you will be effectively working towards driving both organic search results and direct referrals to your work. As you can see, choosing the right link text, and properly hyperlinking it, can add a considerable boost to your search engine rankings. Please remember that most sites will only allow for a couple of links in the bio area so don’t over do it. The http: version will count as a link itself in most cases. Choose your keywords carefully and get them properly optimized to maximize your traffic.
Kerry Thomas is an article writer and owns an Article Directory offering AdSense® revenue sharing here: http://www.myarticle-writer.com
Article Source: http://EzineArticles.com/?expert=Kerry_Thomas
Not only does an article resource box build solid links, but it also can drive traffic to your website from highly trafficked sites within your niche. Here’s another article directory you can submit your articles to.
Learn how you can have your articles submitted to 40,000 directories and websites for less than $5.
