Use Articles To Promote Your Blog, Website, Or Both?
If you have a blog and a website, which one should you promote with your articles? It’s a good question and one for which there is no easy answer. Rather than answer it outright, I’m going to take a more principled approach.
What you should really promote with your articles is the page where you want your customers to go to make a purchase. If that is your blog then promote your blog. If it is your website then send your traffic to your website. But you should make it easy for your customers to buy something and cut down on the number of clicks that get them to the end goal.
If you are using articles for lead generation purposes then send your readers to your opt-in page or the page where you capture their contact information. If you selling a product and you want to use articles to drive traffic to your sales page, landing page, or order form then send them directly to the place you want them to go to close the sale. If you are a service business and you use your blog as a marketing tool while your website closes sales, you have to decide whether you want article readers to go straight to your sales closing page or your blog for more information. Bottom line: You need to create a marketing funnel and get your article readers into the loop the quickest way possible. Define the funnel first, then start pouring traffic through the top of it.
