Can Article Marketing Be Used For Geographical SEO?
This is a good question: Can you use articles to perform geographical link building and off-site SEO? I think you can. Though it seems the most likely industry for this kind of geographical link building is travel and tourism, that may not necessarily be the case.
What you need to keep in mind is that webmasters and e-zine publishers first and foremost look for quality articles. So if you write good articles within your niche then it doesn’t matter where you are located. Publishers will want to publish your work. Secondly, it is even better if you are a non-competitor to the publishers who publish your articles. After all, no one wants to promote the competition.
So if you have a business that is geographically situated and you write about a particular niche then you are really opening the door of opportunity because you are narrowing the competitive playing field for your potential publishers. Consider a nursery operator in Dover, New Jersey. If you are a nursery operator in California and you write bang up articles then the guy in Dover will have more of an incentive to publish your articles than another nursery operator in Dover, NJ. You’ll have a leg up.
But what about the traffic? If the guy in Dover targets his newsletter to people in his area, that won’t help you much, will it? It depends. If his newsletter is web-based and he uses your author bio then you’ll get a link back. That’s almost as good as payment. It builds your link popularity, which has the potential to increase your search engine rankings for you key terms. And if you are geographically targeting your anchor text then it will be even better. If your search rankings go up then it is likely that your traffic will go up too. So the guy in Dover just may very well be helping your business after all.
Great question and article, I would have to say also that you can write about anything as long as it is high quality and then put your geographical links in your bio as most ezines again are more concerned with the article content.