Can Articles Be Used For
Non-Targeted Marketing?
Blog Content Provider wrote a post today about using your blog to blog outside of your niche and engaging in a little untargeted marketing. Can you do the same thing with articles?
Generally, no. Articles are the perfect targeted marketing tool, but I wouldn’t recommend you use them for untargeted marketing. The very nature of article marketing is to use it as a targeted marketing tool.
The reasoning behind this is very simple. Articles rely on the use of keywords to achieve high search engine rankings. Based on those keywords you’ll attract the target audience you want to reach. You then drive them to your website with links in your author bio. If you write about non-niche topics then you’ll attract people looking for information on whatever it is you are writing about. They won’t be interested in your niche. You’ll essentially be wasting your time.
A blog is different, though. With an article, it’s a one-time shot. An article is one page and one topic. A blog can attract people in a non-niche area to read what you have to say in a few words then, if you interest them, they may stick around to read another blog post. Either they’re interested in your niche or not. If not then they’ll leave an no harm is done. They at least got a good read on one post while they were there. But if your blog actually covers a topic that they do have an interest in then they could stick around to read more blog posts or subscribe to your blog. They’re already on your website. Since articles are found somewhere other than your website, there is no incentive to visit your site if it’s about something other than what your article is about. You’ll waste your time and your readers’ time.
Learn more about article marketing from an article marketing consultant.
Automatically submitting articles to article directories is my favorite way to generate a ton of qualified traffic from search engines.