Follow Louis Columbus’s Article Marketing Example

By allen on September 30th, 2008
Posted in Article Marketing, Article Writing |

Article marketing takes different forms. It’s most effective when the writer understands the purpose of the article and where it best fits in. You don’t necessarily have to publish every article on an article directory. Sometimes it is best to submit an article directly to the publisher of a related website or magazine. This type of article marketing is akin to trade journal writing, which was popular in the 1980s and 1990s and which is still effective.

An example of good article marketing can be found at CRM Buyer. This article is effective for several reasons:

1. It is targeted to the right audience
2. The author is a member of the target group he is writing toward
3. The article is well-written without spelling and grammatical errors
4. It is written with a voice of authority
5. The author, Louis Columbus, uses SEO tactics effectively
6. Visual elements such as bold text and bullet points make the article easy to read
7. There is a clear beginning, middle, and end to the article
8. The article writer limits his points and states them succinctly
9. Each point is backed up with a source, verifiable data, or philosophical brevity
10. Louis Columbus effectively manages an opening and a final summary; the article is not boring

And one final point to grow on: Columbus’s author bio resource box gives a short description of his background, establishing him as an authority on the subject and provides several links to important websites where more information can be found on the subject for people who are interested. Great job, Louis!

For more information on how to effectively write articles for article marketing purposes, visit Article Content Provider.