How Many Articles Can Your Budget Handle?
You know you need articles. You don’t have the time to write them all. You decide to hire a ghostwriter to help you. How many articles can you afford to write?
If you’re looking for a sure-fire formula to help you know how much to spend on article marketing, I’m not sure there is one. You can determine a marketing budget then allocate a percentage of your budget to article marketing. A lot of it based on assumptions. Some things you need to consider when coming up with an allocation number for your article marketing budget are:
- How much does a single unit of your product or service sell for?
- What is your profit margin per unit sold not including marketing?
- How many units do you need to sell to justify your total marketing expense?
- How much traffic can you reasonably expect to get from your article marketing efforts?
- What percentage of your traffic converts to sales through organic search?
- What percentage of your traffic converts from paid search?
- Can you afford to take a loss on your article marketing to stay competitive? If so, how much can you afford to lose?
If you are a marketing agency or PR firm and you have clients who want to consider article marketing along with their other marketing programs then you’ll already have a handle on how to measure some of these stats.You just have to take the step of incorporating article marketing into the mix. If you are a small business owner who handles his own marketing then there may be more of a challenge for you in measuring your stats. Remember, it isn’t all about how much money you make, but what are the aggregate effects of your brand in the marketplace?
