Is Google Knol Article Marketing?
Since its inception, Google Knol has been billed as article marketing. But is it?
While there are similarities to article marketing, Google Knol is a bit different. First, it’s not a directory so publishers don’t typically go there for articles to publish in their e-zines and on their websites. But you can build links through Google Knol.
Some marketers have compared it to Squidoo and HubPages. That may be more accurate, in which case, it isn’t article marketing so much as it is reputation marketing. The purpose is to establish yourself as an expert on a certain topic by providing links and resources about that topic. Those resources could be your own or someone else’s properties, but they’ve got to be helpful resources for your target market. But Google Knol is different from Squidoo in one aspect - you don’t really want to include resources from other people too much.
With Google Knol, you’re better off making your links point to your website so that you can get the inbound link juice from them (not to mention the traffic). That’s the real benefit to Google Knol and I think it’s a great benefit.
To read a great Google Knol on article marketing, click here.
