Article Marketing: What NOT To Do
I just love articles that make outlandish claims. Claims that make no sense. Claims that are easily refuted. Claims that can’t be backed up by the facts or with logic. Why do I like these articles? Because I don’t write them, but my competition does.
I found an article online about article creation software and, of course, the author is extolling the virtues of such software. Word to the wise: This kind of software has no virtue. Seriously. None.
Besides the fact that article creation software doesn’t work the way it promises to (I’ve never seen one that could write half as good an article as the worst human writer - unless that writer is Trent Dixon), there are other problems with Trent Dixon’s article on the subject. Firstly, don’t get sucked into the false claim that article creation software will save you time. If you have an ounce of self respect, it will cost you time. Otherwise, you’ll be distributing the crappiest articles online.
But take a look at this claim and tell me what you think is wrong with it (besides bad grammar):
Article creation tools is certainly and probably the best software that I have bought. Downloading and using article writing software to automate the writing and create unique content is easy. This software is reducing my research time and effort by at least 1000%.
Really? 1,000%? See, how much would that be, exactly?
Let’s suppose it takes me 1 hour to research an article. It doesn’t. But let’s pretend. If I reduce that 1 hour by 50%, I’ve now spent 30 minutes researching the article. If I reduce it by 75%, I’ve now spent just 15 minutes researching the article. If I reduce my research time by 100% (the maximum allowed by law and common sense) then I’ve effectively reduced my research time to 0. But what if I reduce it by 1,000%? Let’s see, what’s 60 X 10? 600. Subtract that from 60 … figure … think … figure … think … double-check math … yes, that’s right … a whopping negative 540. So Trent Dixon spends -540 minutes - that’s 540 minutes below 0 - researching articles? Wow. Sign me up now please! I’d love to have a product that not only saves me time, but gives it back to me as a rebate.
Do you want to buy Trent Dixon’s software now?
Don’t make outrageous claims in your article that anyone with a brain can figure out are ridiculous faster than it takes you to write them. You’ll just look like an idiot.
