Where Should You Send
Article Marketing Traffic?

By allen on September 15th, 2008
Posted in Article Marketing, Author Resource Box, Reputation Management |

Article marketing is about building links, traffic, and reputation. If you do those three things well then you’ve got it down pretty good. But what pages on your website should you focus on for links and traffic?

One rule of thumb I like to keep in mind is to send people to the nearest page to where they will actually make a purchase. In other words, get them straight to your landing page with a “Buy Now” button if you can. That takes care of three things:

• It kills buyer frustration before it begins. No one wants to look for the “Buy Now” button. If you send traffic right to where you want it to go without anything in the middle then you are more likely to close sales.
• You build links to your most important pages and that increases their PageRank. Build those inbound links to your most valuable pages because that will make them rise higher in the search engine rankings and you’ll end up getting more organic traffic.
• Builds your credibility. When you make it easier for your customers to buy from you then they will trust you more. They will know that you know how to market your product and will be more likely to trust you and make a purchase.

Article marketing is pretty simple. Build links, trust and credibility, and traffic with carefully places anchor text links in your resource box.