Promoting With Articles:
Now That’s One UGLY Website!
Rarely do I ever agree with everything in an article I find at an article directory. But this article is pretty doggone good (and, yes, it IS one ugly website):
Article Writing - Writing Great Content When You Don’t Have Anything to Say
By David Hardin
So, you would love to write great articles, product reports and e-books, but you don’t have anything to say?
Don’t worry about it!
The “talking heads” on TV earn megabucks giving us more news than we can handle and they don’t know anything. They are reading words written on a teleprompter, probably by someone just like you.
So, how do you write an article, report, or product review without really being an expert? Do what reporters do.
- Ask questions.
- Find the answers.
- Write them down.
I am not being silly here. I am dead serious. On any given day, reporters on every newspaper in the world face this same dilemma. They must cover stories on subjects they know nothing about.
They have to:
- gather information,
- separate fact from fiction,
- put the facts of the story into a logical sequence,
- write the article so a sixth grader can understand it,
- submit that article before the deadline,
and do it all over again the next day.
How do they do it?
First year journalism students learn about the 5 Ws”
- Who?
- What?
- Where?
- When?
- Why?
Answer those five questions and you will have written a terrific article, review, or report.
Here is exactly how this applies to your niche market.
Information seekers - and that includes pretty much everyone online, are not looking for eloquence. They are looking for easy to understand answers to their questions. Don’t try to dazzle them with your vocabulary, just talk to them in plain English.
If you are writing to your subscribers, ask them what they want to hear. That may sound obvious, but a lot of marketers seem to have ego problems, or insecurities that will not let them admit that they don’t know everything.
You can ask your subscribers what they want to learn, even if you have a list of thousands. You don’t have to go to each one, individually. Send an e-mail broadcast to some, or all of them, asking for their help.
Another, even better way is to send them a survey. There are several survey programs available including an excellent, FREE one on GOOGLE docs.
Just type in http://docs.google.com . Not only can you ask your subscribers questions, you can analyze the results, just like the big boys do.
Your subscribers will respect you for it. They will appreciate the fact that you are interested in them as real people, not
just names on a list.
Here is what you will probably find…
You will find that about 50% of the people will all be asking the same question. 25% will have another question and 10% will have a third. The remaining 15% will be coming from left field, but will still have some interesting questions.
Now, go to work. Do your homework. Research the top question and respond to your subscribers. Then research and answer the second question and then the third.
By answering your subscribers questions, you will look like a genius. You will build incredible loyalty among your followers.
Then, organize all of those questions and answers and you will have the basis for a lot of good articles and product reports.
Put those articles and reports into PDF format and you will have an e-book entitled “The Answers To Your Top 10 Questions”, that you can sell, or give away.
Everything you write can be recycled this way. You don’t have to start from scratch every time. You can even “steal” from other sources.
Here is how I do it.
I do a lot of Google research. I don’t read every word on every page. If the information looks promising, I highlight, copy and paste it into a word document.
I do this until I think I have enough information to write my article.
Then, I go to the page where all of the clips are stored. I start moving the segments around until they are in a logical order.
Then I rewrite, using my own words. It is easy. Try it, you’ll like it.
Free web design, free audio/video programs and free list building tools are some of the subjects David Hardin covers in his “Write Yourself Rich” program at The Ugly Web Site at http://www.davehardinonline.com Go sign up for his FREE “Not Just A Sales pitch” newsletter.
Article Source: http://EzineArticles.com/?expert=David_Hardin
Our ghostwriters employ these same techniques to write articles for our hundreds of clients every day. If you don’t write your own articles then we’d like to write them for you. Find out how to save yourself oodles of time by having a ghostwriter write your articles for that ugly website of yours.
