Keyword Management - How To Improve Your Articles With Fewer Keywords
Keywords, keywords, keywords. Everyone knows what they are, but very few article marketers really know how to make them work. You don’t want to stuff your articles with keywords. Too many article writers are doing that. Instead, you want to stuff your articles with great content and pepper that content with the rose doses of keywords.
What’s that mean exactly?
There’s no optimal keyword density. Let’s just shatter that myth right now. There are good articles and there are lousy articles. Most articles online today are lousy. But just a little bit of work can turn most of those lousy articles into good ones. But how?
First, stop putting your keyword into every sentence. That doesn’t help. If you can’t write a good article without keywords then you’ll write a good one with keywords. The most important thing for any article you write is for it to be a good article with valuable content aimed at your target market. Keywords are there for optimal performance in the search engines.
I’m not saying don’t include keywords at all. I’m saying use them sparingly, but aggressively. Make sure every instance of your keyword counts. Instead of using your exact keyword phrase every time you plop one down, alter it just a little so that you give a variation on the keyword. The search engines will still recognize it as a keyword and your human readers will enjoy the article more. It’s called semantic language optimization, or semantic search metrics. Whatever you call it, it works.
