Article Marketing Secrets: The Secret’s Out Of The Bag!

By allen on August 15th, 2008
Posted in Article Marketing, Article Writing |

I like finding article marketers who know what they’re talking about. This article from Hendry Lee is a good example of an article that does just what it’s supposed to do:

Article Marketing Secrets - The 4 Components of a Good Article That You Must Not Miss

By Hendry Lee

Not all articles are written the same. Just because you have 1,000 articles submitted around the Internet doesn’t mean that you will get better results than others who only have 500 articles. Lots of factors matter, but here are 4 components that you can’t afford to miss.

I don’t recommend that you sit down in front of the computer trying to make the article perfect so it works better for you. No, far from that, you also need to write lots of articles. Find a balance between quality and quantity. Good article is enough.

My take is you give away good information, one at a time. Here are the 4 criteria for good articles:

1. Good quality
The content must be of good quality. Remember, the key is to have the readers read through the end of the article and see what you have to offer in the resource box. Poor quality content will turn them off before they reach that point.

2. Having personality
Writing conversationally matters. Readers only buy from people they know, like and trust. There are no way you can build that directly online, especially through indirect communication medium such as articles. For that reason, you need to write as if you are having a conversation with the a reader at a time.

This method allows you to build credibility and convey personality instantly via the article.

3. Be able to represent yourself
Articles are your salespersons. They need to be able to represent yourself or your business well. They are communicating with your prospects and customers, so lousy articles are simply not an option.

4. Offer them something to take away
The body content is the place you give away useful information. In the resource box, you offer the readers something to take away when they visit your site. My favorite method is to give them access to special report in exchange for name and email address.

Just because you can sell something in the resource box doesn’t mean you have to do it. Focus on providing value at this point. You want to build the relationship first because that is going to pay multiple times later.

Do you want to learn the secrets about article writing and marketing? If I can drive more than 12,688 unique visitors to my site each month, you can do it too if you know the secrets.

Download your free article marketing strategy guide plus 2 free article templates and other goodies from http://successloop.com/templates.html

Article Source: http://EzineArticles.com/?expert=Hendry_Lee

Notice how the title of the article tells you exactly what the article is about. It’s not cute. It’s straightforward, pulls no punches, and you know exactly what you are about to read.

Notice also the writer uses his keyword right off the bat. Right in the first sentence. Then he uses it several times throughout the article. But he always uses his keywords fluently. They aren’t stuffed. They appear in the article naturally. That’s exactly what you want.

Thirdly, the article covers just what the title tells you it will cover. Nothing more. No extraneous excursions into what his pet cat likes or information not related to the article. It’s short enough to hold your attention and not too long. All good qualities of a well-written article.

I also like what the author says about quality versus quantity. You aren’t Ernest Hemingway. Don’t try to write your magnum opus. You are just giving away good information that your reader can use. Giving, then getting. Give before you expect to get and you won’t be disappointed.

Finally, the author doesn’t go for the jugular in the author resource box. He tells you about a free offer. He’s giving you something else before asking you for something. Good marketing. Plain and simple. Article marketing works if you do it the right way.