The Trick To Including Links In Your Article Body
In this age of article spam, including links within the body of an article is difficult to accomplish, depending on how you are distributing your articles.
If you are relying on a bunch of article directories to get your articles to publishers, links in the body of an article is nearly always a guaranteed article killer. 80% of article directories prohibit links in the body of the article and for good reason.
Most article directories prohibit this practice, because so many people abuse article marketing, in an effort to spam the article directories and search engines. They simply miss the point of article marketing, by missing the idea that article marketing is an excellent tool for getting human readers to their website to buy what is being sold.
The new breed of article marketers who entered the marketplace in circa 2005 had been told by the so-called guru’s that the only point of article marketing was to generate links to one’s website, for SEO and link popularity purposes. So new article marketers started coming out of the woodwork, trying to shove as many links as they could into the articles they were distributing. The biggest mistake these folks made was to shove numerous links into the body of the article, with little or no regard for whether readers would enjoy reading that article.
What was missed by the so-called gurus and their students, was that those people who were finding great success with article marketing in 2005 and before, were focused on telling good stories to attract human visitors to their websites. They knew that getting the link was important, but they also knew that in order to get more links, the writer needed to tell a good story.
Article directory managers were annoyed at the junk that was pouring into their directories every week, so they started seeking out methods to quickly identify the trash. The one identifying mark that really stood out was that 90% of the article marketers who were putting links into the body of the article, were those people guilty of submitting those most trash articles to their directories.
Article directory managers did realize that 10% of the articles with links in the body of the article were great articles, but they also knew that the other 90% were pure trash. Granted, they knew that they would be losing a few good articles each week by prohibiting articles with links in the body of the article, but they also knew that they would be ridding themselves of a huge portion of the garbage that was being sent to them.
Strictly as an effort to manage their own time, article directory managers put an end to articles with links in the body of the article.
The only reason one should ever consider putting links in the body of their articles is when they recognize that those links might prevent an article from being published in some sites, but at the same time, it might make the article more attractive to others.
The first trick to getting an article out there with links in the body of the article is to distribute your article only through article distribution sources that allow such a thing. The second trick is to only provide links that support the story you are telling, and to avoid using self-promotional links in your article.
There are some article distribution channels that permit links in the body of the article, although the strongest recommendation is to only include links that support the story being told.
If you only provide links that add to the value of the article, then the chances of certain publishers printing your articles is greatly enhanced.
For those of you who pay attention to the articles that I write and distribute, you will note that half of my articles have NO LINKS in the body of the article and half DO HAVE LINKS in the body of the article.
I do this because I want to be able to reach publishers who appreciate links in the body of the article, and I want to reach publishers who prohibit links in the body of the article.
I only include links when those links add real value to my story. And I switch formats, so that I can reach a much larger audience through diversity in writing strategies.
When all is said and done, whatever formats you utilize in your articles, the most important consideration is to always give your readers real value. When you have learned to do that, you will also find success in your own article marketing endeavors, like those before you have done.
Bill Platt - owner of The Phantom Writers.com Article Ghost Writing and Article Distribution Service
