Article Marketing Isn’t Free
I hear (and read) people saying article marketing is free all the time. I’ve said it myself. But it really isn’t true. There is an expense.
Even if you write and submit all of your own articles, there is a cost. It might take you 10 minutes to write an article and 10 minutes to submit it to a handful of directories, but that 20 minutes of your time is an expense. How much is one hour of your time worth? Have you narrowed it down? You should. And if your time is worth $60 per hour then you’ve spent $20 on article marketing.
When it becomes more costly to spend your time on article marketing than it is to pay a ghostwriter and article submitter to do it for you, that’s when you should consider outsourcing. $20 a day for article marketing is $600 a month. Are you spending that much of your time on article marketing? If so then it might be time to consider outsourcing that work to a professional who knows how to get results.
Judging the cost is more than just crunching numbers and converting your time to dollars. There is also the opportunity expense of effectiveness. Are you getting results from your articles?
By results, I am not talking about sales. That isn’t the purpose of article marketing. Your purpose is to drive traffic so that your website closes sales. Are you doing that? Are publishers picking up your articles? If not, you should find out why not. An article that sits in the article directory for five years and is never published by anyone else isn’t doing its job. Maybe you need to figure out what you’re doing wrong.
Sometimes article marketing is most costly than not doing it because the business owner is doing it wrong. With the proper consulting you can turn your business around and get the article marketing you deserve. Why not take the right steps to do that today?
