Article Marketing Does Not Work, They Say…
I am constantly surprised by the number of people who rant and rave about how article marketing does not work. Of course, they expect that you and I should simply take their word for it, because they said so.
They ask us to ignore the God’s honest truth that there are thousands of writers who have made tens of thousands, sometimes hundreds of thousands of dollars, as a result of their use of article marketing as a promotion technique. I can attest personally to the ability of an individual to earn hundreds of thousands in sales as the result of using articles to promote their businesses - I can attest to it, because I have done it for myself.
Of course, the people who swear that article marketing does not work should be honest with the people who are reading their words… They should instead say, “article marketing did not work for me.” The most amazing part of the story is that when pressed for details, these people who claim that article marketing does not work will admit that they have only used articles once or twice! No wonder it did not work for them… They did not invest the effort required to make it work for them.
Of course, few writers will achieve substantial results from one or two articles. One must put themselves in the shoes of publishers. With only one or two articles in the marketplace, a writer is simply one of thousands of wannabe writers trying to get in on the article marketing bandwagon. But those with persistence and dedication to the methodology will stick around to write more articles (or have articles ghost-written). As more articles are published in an author’s name, the chances of real exposure for that author are increased, and name recognition brings the rewards of more articles published, which in turn will bring the rewards of more traffic and more sales to one’s website.
Article marketing is not a method that should be undertaken in half-measures and one-out attempts to see results. If you are not going to make a commitment to the long-term, publishers will not make a commitment to you. Article marketing works when publishers start paying attention to what you write, but no one will ever pay attention if you just tease the method and quit before you have given the method the chance to produce results for you.
Bill Platt
http://www.thephantomwriters.com
p.s. To learn how to get the best effort from your ghost writer or how to write better articles yourself, please consider my Article Marketing Secrets ebook.
p.p.s. To learn more about the intricacies of using article marketing to build links to one’s website, check out the article, “Whitehat vs. Blackhat Article Marketing Tips“.
