Your Article Marketing Job Is To Impress Your Target Audience
People often argue that the only reason to write articles for the Internet is to gain that illustrious back-link for the purpose of influencing one’s Link Popularity with the search engines.
For years, I have been standing against this limited and short-term mindset, and I continue to argue against the Link Popularity crowd, not because I don’t want people to get their back-links, but because I realize that just aiming for a back-link is likely to leave real value and money on the table.
Here is the deal. Most people who aim “only for back-links” from their articles tend to not care about the quality or value of the article content. As a result, they tend to produce very low quality article content with no concern or consideration for the persons who will have to read the gibberish content they produce.
Here is how the low quality article marketer loses:
- Most publishers who want to use the article content, made available to them, personally review the articles sent to them and decide to publish articles on a case-by-case basis. Bad quality articles tend to be published far less often than good quality articles, even when the article is distributed through an article distribution service. Less frequent publication reduces the number of back-links that can and will be generated by an article.
- Article Distribution costs the same in time and money resources, despite the value or usefulness of the article distributed. If an article is published on only one website or fifty, the cost in time or money of distributing that article is the same. So, wouldn’t it make more sense to produce articles that are likely to be published more often, rather than less often?
- Articles are viewed by human readers as a testament to the company who produces it. Poor quality articles reflect badly on the companies who commissioned those articles. There is an old adage that says, “You only get one chance to make a good first impression.” If an article is the first exposure a potential client sees in reference to a company, and that article is poorly written, then the company who produced the article will have shot their first, best opportunity to attract a new customer to their website.
The difference in cost of creating a good quality article versus a poor quality article can usually be measured in an extra ten to twenty dollars, and it costs more for two reasons. One, it takes more time to produce a good quality article. And two, the person qualified to write that better quality article is usually a bit more skilled than the person who only writes gibberish.
Let me propose to you a scenario. Try this out for yourself. A lot of times, article marketers will spend $10-$15 to have an article written and they will spend another $5-$40 to distribute that article on the world wide web. For the average article marketer, the process costs in the range of $15-$55 to create and distribute one article. But the average low quality article will only generate 20-30 links. However, if one were to simply double their article writing budget, spending $20-$30 to have an article written plus the distribution cost of the article ($25-$70 to write and distribute an article), it is very likely and very realistic for an article to generate in excess of 50-60 back-links.
Yes, simply by doubling the cost of writing and paying the same amount of money for article distribution, the average article marketer can in fact generate at least twice the number of back-links to their websites. By paying double your current rate for having articles written, will only increase your overall costs of writing and distribution by a mere 27%, and yet the better quality article will generally produce double the number of links that the cheap article will produce.
Think on that.
Bill Platt - owner
The Phantom Writers Article Distribution Service
