Is Keyword Research Necessary For Article Marketing?
Do you really need to do keyword research to conduct proper article marketing? It depends. Do you want your article marketing to succeed?
If you already have a list of keywords for which your website has been optimized you may not need to do additional keyword research, especially if you are writing your first batch of articles. What is important is that you marry up the keywords for your articles to the proper landing page that you intend to promote through them. Optimize each article around a specific keyword or keyword phrase then include that phrase as anchor text at least once in your author resource box and link it to the landing page. You should do that for every article in your marketing campaign.
But what if you are on your second or third phase of article marketing and you’ve gone through all of your keywords? Then you might need to do some fresh keyword research. Keep in mind that search behavior changes over time. Key phrases are searched often today may not be the same phrases searched for six months from now. It’s important that you use the latest data on keyword research and search behavior or you could be writing articles that are outdated and irrelevant. When you write articles based on the latest trends in search behavior you’ll make your articles more relevant and targeted toward the type of consumer that you want to reach. Just be sure to marry up the most appropriate key phrases in your article with the keywords used in your landing pages. You don’t have to rewrite your landing pages, but relevance means search behavior relevance as much as it does optimization relevance. Keep both in mind for the best article marketing strategy for your campaign.
