The Purpose of Article Marketing
On Blog Content Provider earlier today we posted about the purpose of blog marketing. Every now and then we like to revisit this issue because there are still business owners online who think article marketing is about selling and that’ s not really what it’s all about.
Article marketing is about pre-selling.
What I mean by that is this: When you write and distribute articles to article directories online, don’t simply send out a marketing message about your company. People online are looking for useful information. So give it to them. Tell them something interesting that they didn’t know before. Then, at the end, in your author bio box, tell them why they should visit your website and give them the link. Let your website do the selling.
In a word, article marketing’s purpose is to drive traffic to your website. But that’s not the only thing it does either. You can also use article marketing to build inbound links. But those links are not from the article directories.
The big picture is that people in your industry who publish newsletters and website will use your articles if they like them. When they do, they will give you back links to your website and you’ll get visitors from their websites and newsletters. If you look at it from that perspective, article marketing serves a much bigger purpose than what most small business owners imagine.
and driving traffic to your website.
