Article Marketing On A Budget

By allen on April 21st, 2008
Posted in Article Marketing, Article Submissions, Article Writing |

Article marketing is one of the most powerful methods of marketing. You can get great traffic long term for little cost. If you do it yourself then the cost is absolutely free. But what does it mean to do it yourself?

Do-it-yourself article marketing is when you write the article and submit it to directories yourself. It can be very time consuming to do this. Should you do it?

If you have a limited budget then you might find it difficult to pay someone to write and submit your articles for you. On the other hand, if you are busy building your business then you might find it hard to spend the time on this necessary activity. What should you do?

I recommend starting slow. Write one article per week and submit it to one or two directories. Do this for a couple of months and see what kind of results you get. Then step it up a bit. Try writing two articles per week, or submit one to five directories instead of two. After another couple of months you’ll want to step it up again. During this time you should be tracking your results. Are you getting traffic from your articles? Are your articles getting picked up by e-zine publishers and webmasters? If not, you need to find out why and make some changes to the way that you are writing the articles.

When your DIY article marketing starts paying off, take the income that you’ve gained from your efforts and put it toward outsourcing. Let’s say you sold one of your cool $99 widgets. Take the $99 and pay a writer to write some articles then you distribute them to your directories. As your income increases you can start writing more articles. You’ll also be busier fulfilling orders and taking care of business so you’ll have less time for the article writing and marketing. As your income goes up and you spend more time running the business, outsource more and more of the writing and submission process. Eventually you’ll be able to pay someone to write an article a day and submit that article to several directories. That is the ideal.