Why Article Titles Are Important
When you write your article titles do you put a lot of care and attention to crafting the perfect title? If not, you should.
There are plenty of reasons why you should take extra pains to ensure your article titles are the best they can be. Here are two reasons right here:
(Source) The heading or title of your article must consist of the keywords; most of them or all of them. The benefit from this is that when publishers are searching for keyword related articles, the search engines look for these keywords, and if the title is compelling enough and body content informative, your article has an excellent chance of being republished.
Did you get those two reasons? I’ll restate them:
- People read the article based on the title
- Search engines rank the article based on the title
That’s right, your articles will rank in the search engines based on how well you write your title. Keywords are very important. You need your keyword in the title one time - not twice. Once. And it should be included in the first five words of the title. After that, if you have a secondary keyword then slip that in near the end of your article title.
Beyond being highly optimized, your article titles should also do these things well:
- Pique the curiosity of the reader.
- Tell precisely what the article is about - your readers will not want to read your article only to find that the title was misleading. That’s very annoying and you will lose their trust.
- Be short.
- Use an action verb.
You are always writing for two audiences, whether writing articles, blogs, headlines, website content, or anything else. Your two audiences are always your human reader and the search engines. You should endeavor to make them both happy. Start with that goal in the first word of your article title.
