Using Articles And Bookmarks To Supercharge Your Viral Marketing
Two days ago I posted on the Blog Content Provider blog how you can use articles in conjunction with blogging to deliver a whopping sucker punch to the search engines and increase your search marketing mojo. Well, did you know you can have a similar effect with article marketing and social bookmarking? No kidding.
Article marketing has always been considered one of the forms of viral marketing. Now, with the advent of social bookmarking, you can take that viral marketing to the extreme. Social bookmarking is viral marketing on steroids.
Try this little marketing experiment for 30 days:
Write 10 articles. Distribute those 10 articles to 10 article directories, one per day for 10 days. After that, bookmark each article at at one of the many bookmarking websites online. You effectively have 100 articles (10 X 10). If you bookmark 5 a day for the next 20 days then you’ll have them all bookmarked at the end of the 30 day experiment.
I suggest that you pick 10 bookmarking websites and focus on those 10. Create a spreadsheet to track your bookmarking. On the top of the spreadsheet, list all 10 article directories where your articles were submitted. Along the left side of the spreadsheet, list your 10 articles. You can use a service like www.socialmarker.com. Go down your list of articles and pick the sites you want to bookmark that article at. It won’t take long using the SocialMarker site. When you’re done, move on to the next article. Do five one day then the next day do five more until all of your articles at each of the directories have been bookmarked.
As you are doing this, check your traffic stats daily and see how much traffic you are getting from each of the websites. If the article directories have stats that allow you to check traffic, even better. That way, you can see how the bookmarking is affecting the articles. But you should expect some of those articles to be picked up and published by others within your industry or niche. Before they publish your article, they’ll likely visit your website. Not everyone who reads your article will visit your website so be prepared for a trickle down effect. But it does work. Viral marketing added to viral marketing equals super viral marketing.
