Four Mistakes Article Marketers Should Avoid
Jim DeSantis has some excellent tips for article marketers. His four mistakes not to make is a must read:
- Mistake 1. Writing with the wrong motives.
- Mistake 2. Failing to take advantage of article marketing as a promotional tool.
- Mistake 3. Publishing content that is mediocre or that attempts to redirect your reader to a sales page.
- Mistake 4. Submitting illiterate articles.
There’s not much I can add to that, but I’ll try.
On mistake No. 1, your motive for writing, as Jim says, should be to provide useful information. If you don’t have useful and valuable information to provide then you shouldn’t engage in article marketing.
Article marketing does have advantages for publishers, however. You aren’t just giving information away for free. You are using information to sell more information. Your links in the author resource box allow you to drive traffic to your website to sell the information or sign people up for an e-mail list. Take advantage of the tool for all it worth.
Mediocre content doesn’t sell. Outstanding content sells. Provide your target audience with the best information you can, in your articles, on your website, in your e-books, and everywhere you publish.
Finally, if you are going to engage in article marketing, do it intelligently. There is no excuse for bad grammar and oodles of misspelled words. It’s your image. Protect it and it will serve you well.
