Use Your Articles To Build Anchor Text Inbound Links

By allen on March 27th, 2008
Posted in Article Writing, Reputation Management, author resource box |

Article marketing is about two things:

• Building Links
• Driving Traffic

In both cases, the best tool for accomplishing the task is your author resource box. That’s the area at the bottom of your articles where you get to talk about yourself. It’s best not to write a book. If your author resource box is as long as your article then it’s too long. It just needs to be a couple of sentences. But what should go in it?

Obviously, you need your name. Also, a one sentence explanation of what you do. Follow that up with a call to action. In those two sentences, you should have two links. One of those links should be an URL - spell out your URL. The reason you want to spell out your URL is because your anchor text, which I am about to tell you about, may not be activated by some publishers. If a publisher doesn’t activate your URL then readers of your article will still be able to see your domain name and copy/paste it into their browser windows.

The second link in your author resource box should be your anchor text link. Whatever your important keyword is - the keyword around which you optimized your article - include it again in your author resource box and link it to the page on your website most appropriate for that anchor text. Hint: It should be the URL you spelled out in the other link.

If you do it this way then you are promoting one landing page for each article, but you are also using an important keyword phrase for that landing page to build inbound links to your website. Every time a publisher publishes your article, you’ll get a new inbound link. The most of those, the better. Even more importantly, the more high quality and relevant inbound links you build through article marketing then the better off your rankings will be. Anchor text helps you build your reputation online.