Are Articles SEO?
Even if articles don’t appear on your website they are, and should be, considered SEO. Yes, you write them with keywords, but that doesn’t necessarily make them SEO - for you. After all, unless you put those SEOd articles on your own website then those keywords don’t really help, or do they?
Articles actually do help you in a number of ways, and not always because of the SEO. But the fact that they are great SEO tools is icing on the cake. Your keywords are important. For one thing, those articles sitting in the article directories that you submitted them to will draw Google juice. Someone searching for your particular topic by the keywords in your article could find your article in the article directory. Not only that, but that person could be a publisher within your industry. Wouldn’t it be great to have your article picked up by an important publisher within your industry?
Another way those articles benefit you in terms of SEO is when a publisher picks up your article and publishes it on his website or in his newsletter. The links in your author bio pointing back to your website will give you added SEO juice. That’s why it is very important to choose your anchor text carefully. Because you never know when your articles will be picked up by someone important and deliver additional SEO juice for you.