Article Resource Box: Information You Should Include
Do you know what information you should include in your article resource box? It’s OK if you don’t. Many new article marketers have no idea. Here is a list of items that you absolutely must include in your article resource box in order to have an effective article marketing campaign:
- Your name - It’s amazing how many people leave out their name. No one wants to read an article by a company. They want to read an article by an individual with a name. Be sure to include your name in your article resource box.
- Your title - If you are a CEO or a Senior Marketing VP then let your readers know. A title can add credibility like nothing else.
- Your company name - Yes, you can name your company. But name just your company. People do want to know your affiliations, however, and the most important of these is your company.
- A link to your website or landing page - You don’t want more than a couple of links. One is better in many cases. But you are trying to send traffic to your website through article marketing, so include a link or two. Your link should be to the page that is most appropriate for the information in your article. If you wrote an article on the health benefits of seafood, for instance, don’t send traffic to your vegetarian food substances web page. Send the traffic to your halibut recipes web page instead.
- A call to action - Be sure you invite your readers to visit your website. Statements like, “Visit the All About Halibut Recipe Page” or “Ready Why Vegetables Are Your Salvation” are good calls to action.
Remember that you are trying to get visitors to your website with your article resource box. Don’t bore them. Be concise and let readers know what you have to offer.
