Newsletter Articles Revisited
When it comes to article marketing, directory submissions are not the only game in town. For sure, you can submit your articles through iSnare or one of the many article directories online. In fact, you can submit to several directories and you’ll be doing yourself well. But that’s not all you can do.
If you have a company newsletter, you might publish your article first in your newsletter. One thing I like to do is publish the article on my website then run a summary or the first paragraph of the article in my newsletter with a jump to the web page where the article sits. I do this to drive traffic to that page and if you run Google AdSense on your articles pages then you have a monetization plan for that content. After a couple of weeks you can submit that article to the articles directories and start circulating it online.
Publishing your articles first gives you a couple of advantages. First, you claim first publication rights. By waiting a couple of weeks before submitting the article elsewhere, you ensure that the search engines have ample time to crawl your website and give you credit for the article. It’s not that you’re worried about duplicate content. That’s not the issue. You are really ensuring that a higher PR site or a site with more authority doesn’t rank higher in the search engines for your content. That can make a big difference where traffic patterns is concerned.
Another advantage that gives you is credibility. By publishing your content first, you are essentially saying to all the other publishers that your content is good enough to publish. If you don’t publish your own articles, why should they?
Newsletter Articles Revisited
There are a lot of things you can do with articles besides submitting them to directories. This post will orient you on other means to help maximize the benefits of using articles as a part of optimizing your site or business.