Article Vs. Blogs: Which Are Better For Building Links?

By allen on January 22nd, 2008
Posted in Article Marketing |

Back before RSS and before blogging became popular, savvy Internet marketers wrote articles and published them online to drive traffic to their websites. Article directories sprung up to give Web publishers a place to publish their articles so that they could have them distributed to other webmasters and e-zine publishers in the same niche area. Many a successful webmaster relied on article marketing for traffic and sales. It worked.

Then blogging came along. Now, the hottest item on the planet is a company blog. Everybody, it seems, wants one. I still think there is a lot of room for growth in the business blog arena, but you don’t hear too many companies new to Internet marketing talking about article marketing. They all want a company blog instead. Does that mean blogging is better?

I don’t think so. I think the best online marketing plan for most businesses includes at least one company blog and a consistent plan for article marketing and distribution. Just how many articles you need to publish every month may be different for every company, but I’d say at least one or two articles per week is right for most companies. And that should be done in conjunction with blogging.

When it comes to blogging and articles, it isn’t a matter of which one is better for your business. It’s really all about how much of each is the right combination.