Are Keywords Important In Writing Articles?
You know article marketing is important. You know keywords are too. But are they?
Search engines today are capable of discerning what you are articles are about based on natural language and semantic analysis. This technology will undoubtedly improve in the future. Will we eventually arrive a place where keywords in articles aren’t important? Or are we perhaps already there?
Before I answer that question I’d like to recount what is important about articles in the first place. Here’s the list:
- Articles brand you
- Articles make you an expert in your niche
- Articles market your business with links and key concepts
Branding Through Articles
You don’t need keywords for branding. You just need to establish yourself as the expert in your niche. To the extent that you do that through articles, the better able you are to attract the kind of clients you want in your article marketing efforts.
Articles Make You An Expert
Keywords are not necessary to establish your credibility. What is more important is your ability to convey useful information and to let your prospects know that you understand their needs and how to meet them.
Marketing Your Business
You can market your business effectively without keywords. Online, though, it is necessary to draw people to you by discussing the proper concepts. To the extent that keywords do that, you might want to use keywords.
The Bottom Line On Keywords
It is more important to establish your credibility than it is to talk to robots. On the other hand, if you don’t feed the spiders then people might not find you. Furthermore, when you write articles, potential publishers will be looking for keyword-rich content for their websites and e-zines.
When it comes to driving traffic to your website, you’ve got to think about what your human readers will need and what the search engines spiders will need. Spiders need keywords. Humans need valuable content. The two are not exclusive. The biggest problem most article marketers run into is managing both aspects of article writing simultaneously. It can be done and it does involve some emphasis on keywords.
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