By
Faith on July 23rd, 2007
Posted in Article Writing | No Comments »
Looking around the Internet there is no doubt that there are thousand upon thousands of people who feel they can write articles for the Internet. I for one am all for encouraging ‘wanna-be’ writers to write – you never know until you try it and if you never try writing you certainly will never succeed.
I would however draw the line when it comes to writing articles to use for article marketing. These articles are the first glimpse many people will have of your business and some people just aren’t cut out for article marketing.
Don’t get me wrong if you know your product or service and feel you can present yourself as an expert in your area of business by all means jump in there and write your articles but just remember you’re not writing to your Aunt Millie and others may not be impressed with every word you say.
People, prospective customers, don’t remember how cute you were when you were 5 years old and in reading your article(s) has no way of knowing how many degrees you’ve earned or how hard you’ve worked to get where you are – and for the most part they don’t care.
With over a year and a half experience in writing content articles I have found the most difficult task is to provide ‘expert’ information in an interesting, eye catching manner.
A long list of facts will bore the reader to death in a heart beat. But at the same time you do need to provide the reader enough information to impress them and while also leaving them wanting to know more – to visit your web site or contact you about your business.
Writing for article marketing is in fact very much like a juggling act – information, interesting, easy to read, keywords that work for you, and motivate the reader to action. A great article that will bring you business or traffic and will keep those balls in the air not be bouncing all over the Internet. If you don’t think you can accomplish all of that you would certainly be better hiring a professional to write for you.
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By
Chris McElroy aka NameCritic on July 21st, 2007
Posted in Website Content | No Comments »
by Chris McElroy aka NameCritic
I see this everywhere and still cannot believe that people do not get it. Content is still king on the web. The most important thing you will ever do for your website is to put in good content. Great content will get you links and your position in the search engine results will be because of the content you put into your website.
Hundreds of back links will not get you ranked well with poor content. Great content will get you good keyword positioning with or without back links, therefore, content is still the most important aspect of your website. Great design, flash, graphics, and a cool banner will not get you ranked well for your keywords and phrases. Great content will!
Let’s first look at the content in your website. Images are great with alt tags. That helps. But it is the text on the pages that, when done correctly, will help your search engine results. This text is also what will convert your customers into sales.
This text is what your customers will read or not read based on it’s quality. This same text is what the search engines will analyze when they decide how relevant your WebPages are to the search phrase you wish them to send you visitors from.
Now, let us talk about article marketing. If you know about article marketing at all, you know you will be submitting articles all over the web. The links in the author bio at the bottom return visitors to your website if they read and like the articles, you write or have written for you.
Just having your articles in thousands of article directories is not the goal of article marketing, although there are article-marketing gurus out there who think it is. The goal is for webmasters to find those articles and place them in their blogs and websites. If they use your article, their website or blog is likely related to the same topic as your website.
You are looking for these quality links. The links for just being in the article directories do not hurt you, but they do not help nearly as much as those from related websites do.
Your other hope is that thousands of people read your articles. Do you really want people to read poorly written articles and associate that poor quality with your website? Well-written articles get people to read them all the way to the bottom where your links are located. Well-written articles reflect well on your website.
If the articles are of great quality then likely your products and services must be great as well. The reverse is also true in the reader’s minds. If the articles are written poorly, then likely your products and services are of little or no value as well. It is not only about the number of keywords and phrases placed into the article folks.
With all of that being said, I still find all over the web, especially at freelancer websites, people going in and saying things like; “I need 400 articles written for SEO and I’m willing to pay $1.50 per article.” Or they say something like; “I need someone to write content for my website and I’m only willing to pay $10 per page.”
I really try to refrain from telling people they are, well . . . stupid, but I am finding it harder and harder each day when I read this stuff.
They will spend hundreds or even thousands of dollars to have their website designed so it looks really pretty, but the text, the stuff that will actually get good search engine results and sales, they don’t want to spend any money on.
Writers that know how to write text that not only is appealing to the reader, but that is also written with the keywords and phrases in mind, are worth being paid well. The moment you start hiring better writers and paying for text that converts sales, you will begin to be successful on the web. That cheap content is not going to make you any money.
A website that is beautiful but gets no traffic and sales may as well be an ugly website. An ugly website that ranks well in the search engine and that makes sales gets more beautiful by the dollar.
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SEO, Content, and Link Building Stategies that work
By
allen on July 20th, 2007
Posted in Article Directories | 4 Comments »
By Bill Platt
Article marketing has been considered a useful method of promotion on the Internet, since the very early days of the Internet. By writing an informative article, writers have been able to get their sales message read by millions of online consumers, through their resource box that follows their articles. Until 2005, the whole point of article marketing was for the purpose of attracting huge numbers of readers as a result of the articles being published in ezines that had a large reader base.
A New Kind Of Article Marketing For Link Popularity
In 2005, Jason Bradley, owner of Article Dashboard, released his free article directory software. Websites that use his software are commonly referred to as AD sites.
During the same time frame, people began turning to article marketing in droves, based on its promise for building link popularity with Yahoo, MSN, and primarily Google. Most people who jumped on the bandwagon in 2005 to endorse article marketing for link popularity purposes promoted a very limited view of this promotional technique.
Their thoughts went along the lines of “the only purpose for article marketing is link popularity.” There was no other role for article marketing, they said. And since one only needed to type enough words to get a link into an article directory, the most common recommendation was that articles should only be 300-400 words in length.
Read more..
By
Chris McElroy aka NameCritic on July 17th, 2007
Posted in Article Marketing | No Comments »
With information technology on the rise and gaining relevance in the world today, article marketing has become a very significant tool to promote businesses on the Internet. While it is well-known that articles make consumers understand a product better, a well-written article can be one of the main reasons why any product sells. These days, article marketing is so advanced that it has become the foremost advertising strategy for many online businesses.
Central to the effectiveness of article marketing is the implementation of Search Engine Optimization (SEO). The primary function of this form of article writing is to achieve prominent rankings on the search engines by utilizing keywords which are popular among Internet users. When a user enters a search term which is identical to your keyword, the web page of your article will be displayed as a search result. With effective SEO strategies, you can rank among the top search results and benefit from a steady flow of incoming traffic, which will ultimately lead to increased sales.
Due to the fact that SEO article writing involves a great deal of research and expertise, most website owners prefer to employ SEO experts to manage their web content. These specialized professionals will provide you keyword-rich articles that will dramatically improve the visibility of your website and win customers over with their convincing content. SEO article marketing is such a proven success in the world of online business that many website owners are willing to hire the services of top SEO experts to help them launch their businesses into greater heights of profitability.
Other than its overall contribution to the betterment of sales, article marketing also brings professionalism and prestige to your website. With comprehensive articles that offer expert information about your products, your website will be widely regarded as an authoritative entity. It will assume a position as the favored destination for consumers seeking specialized knowledge pertaining to your products. As reputation grows, your brand will be established as a trusted name in the business and this will in turn translate to a long-term influx of web traffic.
Compared to other forms of online advertisements which incur quite a substantial amount of financial investment, article marketing is basically free advertising. Since your articles are included in the information base of search engines, they will automatically show up whenever a search term coincides with one or few of their keywords. In a way, an article is a living advertising implement on the Internet and it grows in recognition from time to time, without you having to pay extra for each and every appearance. Web owners who understand the full potential of article marketing will also post their articles in directories and ezines to boost their chances of drawing more visitors to their websites.
As the Internet continues to extend its influence in our livelihood, article marketing will prevail as the most important means to distribute information, whether for a product or a mere matter of general interest. There is nary a website that can communicate effectively without web content, and articles are indeed the most significant bridge between webmasters and users. By adopting an elaborate article marketing strategy, you can be sure that your business will achieve new heights of success.
Chris McElroy aka NameCritic
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Article Marketing Blog
By
allen on July 16th, 2007
Posted in Article Directories | No Comments »
Article Directory Spotlight: Since the early days of the web, successful Internet marketers have been aware that article marketing is one of the best ways to build your business. With thousands of article directories to choose from, how do you choose an article directory that is going to promote your articles for you? Well, there are several criteria to look at. Here’s a few:
- PageRank
- Amount of Traffic
- Does the directory fill a niche?
- Number and type of article categories the directory offers
- What other benefits are offered?
This is just a short list, of course. But there is one article directory that combines article marketing with social networking. Articles.pn offers members a chance to contribute to the community blog, network with other authors and publishers, tag their favorite articles, and send private messages to other members. Because social networking has become popular in recent years, Articles.pn offers a friendly way to meet other article marketers, network with them on projects, and make some connections you would not have made otherwise.
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The Publisher’s Network
By
Chris McElroy aka NameCritic on July 14th, 2007
Posted in Article Marketing | No Comments »
We are glad to introduce our new Article Marketing Blog to ArticleContentProvider.com to bring you tip and information about Article Marketing.
ArticleContentProvider.com provides in excess of 1000 articles per month for clients. All 100% original content. No software generated garbage. No rewrites. No PLR Article junk.
As a result, we have gathered a lot of information about what works and does not work with Article Marketing. We know what web pages we wrote that hit the top 10 in the search engines and which ones did not. We know which artcles got reprinted on the best websites and which did not.
We created this blog to help you learn more about article marketing and to share what we have learned so far.
Bookmark this page!
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