By
admin on July 31st, 2007
Posted in Article Marketing | 3 Comments »
By Chris McElroy AKA NameCritic
By now everyone has heard of article marketing and so many people out define it in so many different ways there that it has become hard for people new to article marketing to understand.
First of all, most of the SEO Gurus caught on to article marketing late in the game, then scrambled to create their own definitions of it at the last minute so it didn’t appear they were ever not aware of the power of article marketing.
In general, article marketing is where you write an article on a topic that is related to your website topic. Not a promotional article for your website, but an article about something that is informative to the reader. In the article you use keywords and phrases that relate to your topic as well, much like you would optimize a webpage. Your article when reprinted will be the text of a webpage or webpages.
In the author bio section at the bottom is some info about you and links to your website. It is suggested that you put in one link to your main page and one to an interior page that fits the article you are writing.
If your article is submitted to websites that take article submissions and offers free content to webmasters, then webmasters choose to repost your article on their websites, the links in the author bio section become links from their websites to your website.
Now lets go on to the myths and facts about article marketing.
MYTH: Article marketing doesn’t really help you all that much.
FACT:: Article Marketing can help you increase your link popularity and be a source of some of the most targeted traffic you can get.
MYTH: Reprinted Articles only get indexed as supplemental pages, therefore it doesn’t help enough to make it worthwhile.
FACT: Depending on where the article gets submitted to, the article itself can get a top 10 listing in major search engines and not as a supplemental page.
MYTH: Submitting your article everywhere creates duplicate content and the search engines will punish or discount those pages as a result.
FACT: If search engines punished duplicate content in the way that myth suggests then all rss feeds that cause a post in a blog to be reproduced to be discounted or published and they are not. The New York Times articles and CNN stuff is blasted all over the web and are not punished or discounted.
Duplicate content is two webpages that are around 90% similar, not two webpages that have similar text on them. If you would like to compare how similar two webpages are Click Here..
MYTH: The only way article marketing works is you write an article then submit it to thousands of article submission websites.
FACT: There is more than one way to make article marketing work for you. The way mentioned above works okay if you are looking to get a lot of links back to your website whether they are related or not and can be effective if you currently have very little or no link popularity at all.
Another way is to hand submit your article to article submission websites that only accept articles related to your topic. This is more difficult but the links help you more just through the submissions and it’s more likely that the websites that pick up and repost your article will be also related to your topic which can help you with better links and targeted traffic.
Yet another way is to write a very high quality article that you really take your time on and research. You then choose a very high traffic website related to your topic. One that has great PR and a lot of visitors. Email them your article and offer them an exclusive if they will print your article with your links included in the bio. If your article is of good quality and they get an exclusive you have a good chance they will post your article there. This one posting of your article can be more powerful than the mass submitted article method if you choose the website you submit it to carefully.
Last but not least, posting your article exclusively on your own website is a great way to add fresh content and if the article is good, people will link directly to the article increasing both traffic and PR for your webpage where you posted the article. But for this to work you need to already have some traffic to work with.
MYTH: You should always post your article in your website first, then wait to get crawled by the search engines before submitting the article elsewhere.
FACT: Adding articles to your own website is called adding content. Submitting those articles to other websites is called article marketing. With article marketing you don’t want the article indexed on your website first.
Yes you read that right. You do not want the article indexed on your website first. You are or should already be doing SEO on your website and adding fresh content to your website for the search engines to get traffic from them.
Submitting articles to other websites and having the search engines find it there first gives another gateway that people can find your website through. If the websites that you submitted your articles to get crawled often, then having your article appear there with the links intact will get your website crawled as well.
If the websites you submitted your article to are getting indexed well by the search engines, then your article being found on their website first might get it in the top 10 results. Placing it into your own website with no or low PR might not have gotten the article indexed at all.
I hope this article will clear up some of the myths about article marketing and that it has helped you understand how and why it works.
Chris McElroy aka NameCritic was ghostwriting articles and doing article marketing for clients before it was popular to do so. At his website, www.articlecontentprovider.com you can learn more about how article marketing can work for you. By visiting www.articlecontentprovider.com/articles.html you can have him write articles to help promote your website.
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By
allen on July 30th, 2007
Posted in Article Submissions | No Comments »
Thanks Faith!
I agree that manual submissions are to be preferred over most article submission software. But if you have a few favorite article directories you like to submit to then Article Submitter is a nice balance between the mass submitters that cost more than they’re worth and the do-it-yourself method of visiting every single site one by one.
You still have to submit to each article directory one at a time, but you only have to input your article once and it does cut down on your submission time. Article Submitter allows you to store your articles inside the software along with the login and password for the article directories of choice. But since you are only inputting this information once and submitting to each site within the software with just a few clicks it will save you some time. The software is a little outdated in that it doesn’t include every article directory available. In fact, some of the best and most popular directories aren’t included at all and some of the ones that are included show to have a lower PageRank than they actually do, but you can add directories manually to the list and you can download the Google toolbar to check the PageRank for yourself. The software is free.
Another method in the article submission process, if you prefer the mass submission route, is a service called iSnare. iSnare charges $2 per article submission and will submit your article to thousands of websites at one time. The websites and directories must sign on to receive those submissions from iSnare. Of course, not all of those websites will use your articles, but out of thousands that receive them your chances of getting a single article published in a hundred or two websites is significantly increased.
Article Content Provider will submit your articles for you manually or through iSnare. The service costs $4 per article if we submit through iSnare for you. We make no profit on this as we pay the submitter the additional $2 for her time. But we gladly provide this service to our customers and others who might consider our ghostwriting services. Note, however, that there is no additional purchase necessary to take advantage of the article submission service. But we hope you’ll see the value in all that we do that you’ll consider the other services we provide as well. When it comes to article marketing, we are sold on article submissions no matter how you choose to do it.
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By
Faith on July 30th, 2007
Posted in Article Submissions | No Comments »
Let’s face it, article marketing is just like everything else you get what you pay for - or you get what you put into it. So what’s the difference between manually submitting articles and automatic submission? Exactly what it says; automated is fast, easy, cheap while manual is by hand one at a time, slower, and more time consuming.
Automated Article Submission -
There are many software programs and submission services that will submit your article to hundreds of article directories. They do this fast, some claiming to submit in minutes.
The drawback to this form of submitting articles is you are locked into specific information and that information may not match with the directory. For example most directories will ask you to choose the category your article best fits. Lets say you choose ‘construction’ but a particular or several of the directories on the list don’t have a category for ‘construction’.
This may not seem like much of a concern but what happens when you have paid to have your article submitted to 500 directories but 300 of them don’t have a ‘construction’ category? Your article has now been rejected by 300 directories while you have paid for the service. This is not a good return on your investment.
Manual Article Submission -
Whether you submit your article yourself or hire a submission service such as Article Content Provider with manual submission you or your submission service will know immediately whether your selected category is on every single article directory.
For example with the category of ‘construction’ with manual article submission if a particular directory doesn’t have a category for construction they can choose an alternate category such as ‘building’. When you pay for manual article submission you can be sure that your article will be submitted, and placed, on the number of directories you pay for.
If you want quality submissions of your articles there is no doubt manually is better. If you are simply looking to take your chances and play the numbers then automatic article submission may work for you.
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By
allen on July 27th, 2007
Posted in Article Marketing | No Comments »
Other than its overall contribution to the betterment of sales, article marketing also brings professionalism and prestige to your website. With comprehensive articles that offer expert information about your products, your website will be widely regarded as an authoritative entity. It will assume a position as the favored destination for consumers seeking specialized knowledge pertaining to your products. As your reputation grows, your brand will be established as a trusted name in the business and this will in turn translate to a long-term influx of web traffic.
Compared to other forms of online advertisements which incur quite a substantial amount of financial investment, article marketing is basically free advertising. Since your articles are included in the information base of search engines, they will automatically show up whenever a search term coincides with one or few of their keywords. In a way, an article is a living advertisement implemented on the Internet and it grows in recognition from time to time, without you having to pay extra for each and every appearance. Web owners who understand the full potential of article marketing will also post their articles in directories and ezines to boost their chances of drawing more visitors to their websites.
As the Internet continues to extend its influence into our livelihoods, article marketing will prevail as the most important means to distribute information, whether for a product or a mere matter of general interest. There is no website that can communicate effectively without web content, and articles are indeed the most significant bridge between webmasters and users. By adopting an elaborate article marketing strategy, you can be sure that your business will achieve new heights of success.
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By
admin on July 27th, 2007
Posted in Article Marketing | 4 Comments »
By Chris McElroy a.k.a. NameCritic
Lots of people have heard about article marketing but do not really understand what it is. There are different ways article marketing can be used to help you.
Writing an informative article about something that is related to your website content, service, or product, then mass submitting it to article submission or free content websites.
Because of the links in your author bio section or footer of the article, every article directory you submit to is linking back to you. While this creates a lot of one-way inbound links, you have to remember that those websites are not likely to be related to your product, service or website content.
In addition to that, those article directories also link to thousands of websites. Even on the page where your article appears in their site, it’s likely that many other links accompany your links on the same page, further diminishing the value of those links.
It is worth the effort. Those inbound links will definitely not hurt you and will help some, but the goal of submitting your article to all of those article directories is so that other Webmasters and Bloggers can find your articles.
Whenever a webmaster or Blogger uses your article in a website or Blog that is related to your content, product or service, then you are accomplishing a lot. Those are valuable one-way inbound links and will carry weight with search engines like Google.
Writing exclusive articles for high-traffic websites.
This is another way you can use article marketing to enhance your search engine rankings and link popularity as well as get traffic directly from those who read your article.
For this, you really need to polish your writing style. You need to write an informative article that is grammatically correct first of all. It needs to be 500 - 700 words.
You need to provide references for your facts and acknowledged quotes to support your theories or opinions. It will also help you illustrate that the information is correct. These types of articles require more research because they need to be accurate.
Once you have your article written, offer it as an exclusive article to just one high-traffic website where their topic is related to your content, products, or services. This article will be seen by many if it is accepted and you will see a direct result in the amount of traffic you get from just one article submitted to just one website.
I will offer one last way to use article marketing effectively. Writing the article as you would an exclusive article as mentioned above for another website and putting it into your own website.
Once you have the article written and posted into your website, take the link directly to the article page and start posting in forums and commenting on blogs that are related to the topic of your article. Use the link to that article page in your sig. line or as a reference if you find people discussing exactly what your article explains.
By using the article to help others, you will find they will want to see what else you have at your website. By linking it in your sig. line, you also increase link popularity for that page and for your website. Make sure that the rest of your website is linked from the page you put the article into and it can even help your website get crawled by the search engine spiders.
Chris McElroy aka NameCritic does ghostwriting for clients and helps them use article marketing effectively. You can view his website www.articlecontentprovider.com
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By
allen on July 27th, 2007
Posted in Article Marketing | No Comments »
With information technology on the rise and gaining relevance in the world today, article marketing has become a significant tool to promote businesses on the Internet. While it is well-known that articles make consumers understand a product better, a well-written article can be one of the main reasons why any product sells. These days, article marketing is so advanced that it has become the foremost advertising strategy for many online businesses.
Central to the effectiveness of article marketing is the implementation of Search Engine Optimization (SEO). The primary function of this form of article writing is to achieve prominent rankings on the search engines by utilizing keywords which are popular among Internet users. When a user enters a search term which is identical to your keyword, the web page of your article will be displayed as a search result. With effective SEO strategies, you can rank among the top search results and benefit from a steady flow of incoming traffic, which will ultimately lead to increased sales.
Due to the fact that SEO article writing involves a great deal of research and expertise, most website owners prefer to employ SEO experts to manage their web content. These specialized professionals will provide you keyword-rich articles that will dramatically improve the visibility of your website and win customers over with their convincing content. SEO article marketing is such a proven success in the world of online business that many website owners are willing to hire the services of top SEO experts to help them launch their businesses into greater heights of profitability.
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By
admin on July 26th, 2007
Posted in Article Marketing, Article Writing, Website Content | No Comments »
by Chris McElroy aka NameCritic
Whether you sell a product or a service, whether your business is conducted exclusively online or only partially over the internet, marketing is essential. After all, just because you can reach millions of people online doesn’t mean that you will.
After all, how many businesses similar to yours exist online? Without marketing, how will you set your company apart?
The simple answer is that you won’t. Therefore, it’s important to understand the ways in which marketing a business online is different from marketing a brick and mortar store in the center of town.
In order to market your business online, you need to understand the importance of original content. Original content - in the form of website pages, blogs and articles that you use to market your site - will be what sets you apart.
When your website is created, it’s important to use unique, keyword rich, relevant language. In some cases, your web designer may provide this service, however, if content creation is not a part of their package it may benefit you to hire a content writer to create the text of your website.
Keyword rich, relevant text will help search engine spiders to rank your site. However, it’s important in terms of search engine marketing to regularly update your site - to keep it relevant. A blog is an effective tool for keeping the content on your website fresh.
Think about this for a moment: a blog - short for weblog - is unique, keyword rich and relevant content that is updated daily. If offering great content on your site initially improves your search engine ranking, wouldn’t it benefit you to have content that updates daily?
That content, however, should not exist solely for the search engine spiders; it should also provide information with your current customers as well as to prospective customers. A blog does just that: it opens a dialog, enabling your business to reach out to your customers and clients and to provide them with the information that they’re looking for.
Electronic newsletters work in a similar way: with them, you can reach out to those who are interested in learning more about the products or services that your business offers. You can use a newsletter to provide information about upcoming product releases, to offer tips and tools that will save readers time or money, or even to offer discounts and incentives to your subscribers.
Of course, just as you can create keyword rich, relevant articles that reach out to your newsletter subscribers, you can use article marketing to draw in a wider customer base. By creating articles that focus on keywords and phrases associated with your product or services and publishing those articles in directories online, you will be able to establish your knowledge, experience and expertise in the marketplace.
Those prospective customers who are seeking products and services similar to yours will find you credible and follow links back to your website. They will feel confident that you understand what they are looking for and that your product or service will benefit them.
The important thing to focus on, however, is that your content must be relevant to what current and prospective customers are looking for. Your content must contain the information that these individuals are looking for - and, in order for them to find it, it must be written in a way that draws on your keywords and key phrases.
For many, this seems daunting. Creating fresh, keyword rich, relevant content is not something that everyone is good at - especially when it means creating that content on a regular basis, weekly or daily.
Fortunately, there are content providers such as Article Content Provider who can create this content for you. From the creation of website content to maintaining a daily blog, from ghostwriting articles to creating ebooks, Article Content Provider makes it easy for business and individuals to use original content to market websites, products and services.
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By
Faith on July 26th, 2007
Posted in Article Submissions | No Comments »
There is no question at all that just about anyone can submit articles to article directories but there are a few simple facts you should be aware of. Yes, having articles listed in the directories will give you links back to your web site but for other websites or e-zines to be interested in picking up (using your article on their publication) you will want to watch out for the following points:
- Use your article title effectively. A catchy title may be cute but if it doesn’t let the reader know right off the bat what your article is about they most likely won’t read anything past the title.
- Do not write or have your article written like an advertisement. No one wants to be blatantly used as free advertising and if your article appears in this manner others won’t want to use your article.
- Whatever you do never ever include affiliate links in your article – you have to have one of the best articles in the world in order for people to pick up your article with affiliate links included.
- I shouldn’t have to mention this but I have seen it many times. If you don’t know how to spell make sure you use spell checker or have someone else edit your article before you submit it. Actually it doesn’t hurt to have someone else read it first anyways as it never fails you can read something a hundred times and will pass over the same mistake time and time again. If you don’t have a spell checker program there is a free one available at SpellCheck (www.spellcheck.net)
- Don’t over do it with your resource box. Yes, you can include and should a link to your web site but keep it to one link. Your name and a very brief bio should also be included but keep this pertaining to your area of expertise or writing and only a single sentence.
All of these tips will be covered in later posts but this should give you an idea of what to watch for in the mean time.
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admin on July 24th, 2007
Posted in Article Marketing | No Comments »
By Chris McElroy a.k.a. NameCritic
First let me explain article marketing for those that do not know what it is. Let’s say your website is about widgets. You write an article on interesting ways people can use widgets.
In the footer of your article there is an author bio section. In the author bio section you place links to your website about widgets.
You submit that article to as many article directories as possible. You can use a service www.isnare.com ISnare.com who for two dollars per article will submit your article to hundreds of article directories.
Once you submit to all of those directories, remember the link in the author bio section, each of those directories is now a one-way inbound link.
Now none of those links is related to widgets, so they are not relative links, but they do still count for link popularity, just not as much as relative links do.
But the second reason that article directories exist is to provide free content to website owners. These website owners can take your article and use it as content for their website as long as they leave the links in the author bio section active and intact.
Article Marketing Doesn’t Work. That is exactly what some old-time experienced SEO people are still saying. Yet, one of the clients I wrote articles for went from a link popularity of 1 to a link popularity of 457 in 8 days.
I received an email today from a client I wrote an article for on “Free Credit Repair” 3 days ago. He did a search in Google today for “Free Credit Repair” and the article was in the top 100. Tough category, but it was written 3 days ago and appears in Google for his search term with links to his website.
I can continue to provide dozens of examples where article marketing works and works fast. Once those articles are picked up by other websites besides the article directories, the real benefit comes.
Those websites that pick up and use the articles as content for their websites would not use the article if it were not related to their own topic. That means relative one-way inbound links for your website.
If you have no use for quick link popularity and relative one-way inbound links to your website, then article marketing is not for you.
If you would like to know more about article marketing or would like to have someone write articles for you, then visit NameCritic’s Website at http://www.articlecontentprovider.com
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By
admin on July 23rd, 2007
Posted in Article Writing | No Comments »
Let us write articles for you! Just $20 per article
Our articles are always;
1. 100% original content. We check them through Copyscape.com before you see them.
2. A minimum of 500 words unless you specify more words.
3. Interesting and easy to read (Formatted properly) – An Editor reviews the articles after the writer finishes.
4. SEO optimized for any keywords or phrases you choose.
5. Delivered in .doc, .pdf, or html format.
6. Written by someone with both SEO and sales experience.
7. Written in American English, unless you specify British. Translations are also available.
My articles are never;
1. Copied from other sources.
2. Just stuffed text with a few keywords thrown in.
Qualifications;
Hope to hear from you soon.
Chris McElroy aka NameCritic
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